Children born after 2000 are looking for products that reflect their personalities and ideas, yet most children’s furniture still appears in a "naive" form. Many parents hope that **children's suites** will be more practical and well-designed, but most of the current offerings ignore this need, lacking overall coordination and comprehensive services. As a result, children’s rooms often end up just being a space to store furniture rather than a functional and inspiring environment.
**Appearance: Hard to Hide the Lack of Character**
Why hasn’t the appearance of domestic children's furniture improved much over the years, and why can it not keep up with the evolving tastes of younger generations? According to an anonymous insider from the children's furniture industry, one major issue is the lack of professional designers. Most companies focus on copying and modifying existing designs, spending more money to create something "original." Developing a 100% original piece designed specifically for Chinese children’s body shapes, preferences, and lifestyles can cost 20–30% more than rebranding an imported product. However, whether such designs will be accepted by consumers remains uncertain. Many manufacturers are avoiding the pressure and challenges they face.
**Essence: Difficulty Meeting Standards**
Most **children's furniture brands** do not meet the updated safety standards. China introduced its first official standard for children’s furniture, "General Technical Conditions for Children’s Furniture," which became effective on August 1, 2012. The mandatory buffer period was six months, meaning all furniture produced after February 1, 2013, should comply with the new rules. However, many manufacturers have neglected these regulations, and market oversight has been weak. As a result, children are still not using fully safe furniture products.
In stores like Duaiai, I Love My Home, and Ximengbao, most bed corners and large cabinets are rounded, but sharp edges on desks, side tables, and small lockers remain common. “They haven’t had time to replace the old stock,†some sales staff said. “New equipment is needed to round the edges, and not all manufacturers have adjusted their production lines.†Additionally, many customers don’t mind non-standard products, further enabling the problem to persist.
**Dress: Hard to Hide the Tacky Display**
To make shopping easier, some big retailers have started to consolidate their children’s furniture brands in one place. For example, Fleisha, Lavta Lifetime, and Manis-h have transformed stores into experience centers, offering model rooms where parents and kids can see how different styles look. Top 100 Furniture Harry’s Wooden House also arranges various room setups to help customers plan their children’s spaces. Although there are no bright, well-coordinated model rooms in adult furniture showrooms, it’s encouraging to see progress in moving toward a more mature approach.
However, many children’s furniture stores still follow the old exhibition model. In one home store, despite efforts to improve the layout, the furniture styles remained similar across different sections, making it hard for customers to find inspiration. At Ximenbao, two beds were placed in one area, with almost identical colors and styles. “It’s boring to walk around,†said Ms. Liu, who left the store after just entering.
**After-sales: Difficult to Show Local Service**
If you want to customize furniture for your child, most merchants say it's not possible. If you ask for advice, you might only get a generic product description. “No designer available†is a common response. Consumer expectations are changing rapidly, but the pace of the children’s furniture industry has lagged behind, falling further and further behind.
“There are hundreds of products in the **furniture exhibition**. How can I find the one that best matches my child’s preferences, interior style, and room layout in just a few days?†This is the ideal scenario many parents imagine when shopping for children’s furniture. Ideally, each brand would have a designer on hand who could help create a beautiful and functional space based on the customer’s needs. Unfortunately, this service is still missing from most brands. (Editor: Peter)
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