The 2013 4th "Home Living" Middle East (Dubai) China Home Furnishing Brand Expo, a three-day event, kicked off on the 3rd at the International Exhibition Center in Dubai. This exhibition showcased over 400 companies from provinces such as Guangdong, Zhejiang, Jiangsu, and Shanghai, with more than 15,000 home lifestyle products on display. It marked the largest independent Chinese exhibition held in the UAE to date, highlighting the growing influence of Chinese home furnishings in the Middle East.
This furniture exhibition was co-organized by the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Commission of Economics and Information Technology, and the Guangzhou Municipal People’s Government, and was managed by Miolante International Exhibition. The event covered an area of approximately 20,000 square meters, featuring over 600 booths and seven major conferences. Exhibits included textile and apparel, home appliances, kitchen and bathroom products, lighting fixtures, furniture, home décor, and household items.
As the main guest city, Guangzhou participated alongside 15 top-tier brands like Pearl River Piano and Oupai Home Furnishing. A dedicated Guangzhou city pavilion was set up at the entrance, showcasing the city's industrial strength. Xie Weihua, vice chairman of the China Council for the Promotion of International Trade, noted that the Gulf region, led by Dubai, has strong consumer demand and significant influence on re-export trade across the Middle East and Africa. He highlighted that Guangzhou’s light industrial exports to Gulf countries have been increasing steadily and emphasized that this year’s exhibition features more high-end and technologically advanced products, signaling vast market potential in the region.
The "Home Life" global series of exhibitions has expanded to countries such as India, Egypt, Turkey, the UAE, Brazil, Poland, and Jordan. These events serve as key platforms for Chinese companies to implement their "going out" overseas marketing strategies and for local governments to promote their brands internationally. This year’s exhibition attracted numerous business representatives from the UAE and neighboring regions. Marketing efforts began six months prior to the event, and by December 1, the official website had already recorded 12,000 professional buyers registering for the event. (Editor: Peter)
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