In today's globalized market, one of the major challenges for China's cable companies is that their products are unable to effectively enter international markets. Even more frustrating is the fact that high-quality cables produced domestically often end up being labeled as "non-compliant" or "non-standard" when exported. This leads to a situation where these products "go out," but due to non-compliance with foreign standards, they are forced back, creating a cycle of inefficiency and loss.
Through field research, reporters have discovered that the core issue lies in the lack of alignment with international standards. The term "non-standard" essentially means not meeting required specifications. Therefore, the first step for Chinese cables to successfully go global is to meet the rigorous requirements of foreign markets. For example, if a Chinese cable wants to enter the U.S. market, it must pass UL certification, while in Europe, it needs to comply with EU regulations. Moreover, the EU frequently revises its standards every two years, forcing foreign manufacturers to constantly adjust and adapt, which can be both time-consuming and costly.
This repeated experience of losing out due to "non-standard" issues highlights a critical gap in China's cable industry: insufficient capability and awareness in setting international standards. If Chinese manufacturers could take the lead in shaping these standards, such problems would likely disappear. The current situation—where Chinese cables struggle to go global but keep facing rejection—could be avoided. However, this challenge isn't limited to just cables; even advanced downstream industries like wind power, photovoltaics, and smart grids face similar hurdles in standardization.
A recent incident that sparked widespread discussion in the domestic cable industry involved U.S.-based General Electric and the Shanghai Cable Research Institute collaborating to develop standards for aluminum alloy cables. This development signals that once these standards are established, the aluminum alloy cable market could become dominated by U.S. specifications globally. Clearly, the ability to set standards gives a significant advantage, as it creates barriers that make domestically produced products appear "non-compliant." In such a scenario, what remains of fair competition and market equity?
Standards play a crucial role in international competition, and this reality should not be overlooked by Chinese cable manufacturers. Especially for large companies, it’s time to learn from global leaders and take an active role in developing industry standards. By doing so, they can gain greater influence and control over the direction of the market.
Once Chinese cable companies secure the right to set international standards, they will not only be able to contain foreign competitors but also shift from a position of imitation to one of leadership. Furthermore, establishing strong standard-setting capabilities can serve as a protective barrier for domestic trade, reducing the competitive edge of foreign manufacturers and safeguarding the long-term interests of Chinese cable firms. It's time for the industry to think strategically and act proactively in the global arena.
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