The 2013 4th "Home Living" Middle East (Dubai) China Home Furnishing Brand Expo kicked off on the 3rd at the International Exhibition Center in Dubai, UAE. This three-day event showcased over 400 companies from provinces like Guangdong, Zhejiang, Jiangsu, and Shanghai, with more than 15,000 home living products on display. It marked the largest independent Chinese exhibition held in the UAE to date.
This furniture exhibition was co-organized by the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Commission of Economics and Information Technology, and the Guangzhou Municipal People’s Government, and was managed by Miolante International Exhibition. The event covered an area of about 20,000 square meters, featuring over 600 booths and seven major conferences. Exhibits spanned various categories including textiles, home appliances, kitchen and bathroom fixtures, lighting, furniture, home decoration, and daily household items.
As the main guest city, Guangzhou joined forces with 15 top-tier enterprises such as Pearl River Piano and Oupai Home Furnishing to showcase their products. A dedicated Guangzhou city image pavilion was set up at the entrance to highlight the city's industrial strength. Xie Weihua, vice chairman of the China Council for the Promotion of International Trade, told Xinhua News Agency that the Gulf region, led by Dubai, has strong consumer power and serves as a key hub for re-export trade across the Middle East and Africa. He noted that Guangzhou's light industrial exports to Gulf countries have been growing steadily, and this year's exhibition stands out due to its focus on high-end and technologically advanced products—indicating significant market potential in the region.
According to reports, the "Home Life" global series of exhibitions has expanded to countries such as India, Egypt, Turkey, the UAE, Brazil, Poland, and Jordan. These events have become crucial platforms for Chinese companies to implement their "going out" overseas marketing strategies, as well as for provincial and municipal governments to promote local brands internationally. This year's exhibition attracted numerous business representatives from the UAE and neighboring countries. Promotional activities began six months before the event, and by December 1st, the official website had already registered over 12,000 professional buyers. (Editor: Peter)
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