Children born after 2000 are increasingly drawn to products that reflect unique ideas and personalities. However, most children's furniture still appears in a "naive" style, lacking the sophistication and creativity that today's young generation desires. Consumers hope that **children’s suites** will be more practical and well-designed, but many manufacturers continue to overlook these needs. The lack of comprehensive matching services often results in children's rooms being filled with furniture that simply occupies space, rather than enhancing the living environment.
**Appearance: Hard to Hide the Lack of Character**
Why hasn’t the design of domestic children’s furniture improved much over the years, and why can it not keep up with the evolving tastes of the younger generation? This is a question many consumers have puzzled over. According to an anonymous insider from the children's furniture industry, the sector lacks professional designers. Most companies focus on copying and reworking existing designs rather than investing in original concepts. Creating 100% original furniture tailored to Chinese children's body shapes, preferences, and lifestyles costs 20% to 30% more than reworking imported products. However, whether such designs will be accepted by consumers remains uncertain. Most manufacturers avoid addressing these challenges head-on.
**Essence: Difficulty Meeting Standards**
Many **children’s furniture brands** fail to comply with the updated safety standards for children’s furniture. China introduced its first official standard for children’s furniture, “General Technical Conditions for Children’s Furniture,†which became effective on August 1, 2012. A mandatory six-month buffer period was given, meaning all furniture produced after February 1, 2013, should meet these requirements. Despite this, many manufacturers have ignored the new regulations, and market oversight has been insufficient. As a result, many children still do not have access to safe and high-quality furniture.
At exhibitions like Duaiai, I Love My Home, and Ximengbao, most bed corners and large cabinets are rounded for safety. However, sharp edges on desks, side tables, and small lockers are still common. “Manufacturers haven’t had time to replace outdated products,†one salesperson said. “New equipment is needed for rounding edges, and some factories haven’t adjusted their production lines.†Another added, “Most customers don’t care about non-standard products anymore.†The low expectations of consumers have unintentionally helped manufacturers bypass safety requirements.
**Dress: Hard to Hide the Tacky Display**
To make shopping easier, some major agents have started to consolidate children’s furniture brands in one place. For example, Fleisha, Lavta Lifetime, and Manis-h have transformed stores into experience halls featuring imported children’s furniture. These spaces include model rooms designed to help parents and kids visualize how different styles would look in their homes. Harry’s Wooden House, a top brand in the industry, also arranges model rooms using different product series to guide customers in designing their children’s rooms. Although these efforts are not yet widespread, they show progress in moving toward more mature and thoughtful approaches.
However, many children’s furniture showrooms still follow traditional, unorganized display models. At one home store, despite efforts to separate sections, the furniture styles remained similar, and the layout was repetitive. In the Ximenbao exhibition hall, two beds were placed in the same partition, with almost identical colors and designs. “It’s boring to walk around,†said Ms. Liu, who left the store shortly after entering.
**After-sales: Difficult to Show Local Service**
If you want to customize furniture for your child, most merchants say “no way.†If you ask for suggestions, you only get a generic product description. “No designer†is a common response. Consumer demands are changing rapidly, but the pace of children’s furniture brands has not kept up. They are falling further behind.
“With hundreds of products on display, how can I find the ones that best match my child’s preferences, the interior style, and the room layout in just a few days?†This is what most consumers are thinking. Ideally, each brand should have a designer in-store who can create a personalized plan based on the customer’s floor plan and needs. Once satisfied, the customer could directly order the products shown in the design. Unfortunately, no current children’s furniture brand offers this service. (Editor: Peter)
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