On November 22, 2011, in the field of CNC tools, there is a hot spot attracting the gathering of production companies, distributors and agents all over the world. With the expansion of the agglomeration effect, Dongguan, an export-oriented economy-oriented city, has a wide range of visitors, including visitors from all directions, allowing them to take root and join in here. Today, in this city that started as a township enterprise, we can clearly see the epitome of global tool companies. According to dealers stationed in Dongguan, Dongguan large and small tool companies, including production, distribution, agency of many merchants, about 1,000. This huge amount of data has settled in the hardware and mold cities of various towns and towns in Dongguan in a few small overall positions. In order to explore the real status quo of the Dongguan tool market, the reporter inspected the six major hardware mold cities of Dongguan tool enterprises in mid-September. The first station of the crown of Evergreen International Hardware Mould Square is the most concentrated hardware city of tool dealers. Here is the most complete hardware city of tool brands. Here is the most specialized hardware city for tool sales. This is the first time we choose it as the first. The reason for the station. The merchants settled here are more succinctly called "Evergreen International". Evergreen International is located in Changan, a major industrial town in South China. In Changan's four major hardware cities, Evergreen International is recognized as the most professional tool sales market by the cutter industry. The reporters visited 90% of the shops in detail, and 50% of them are professionally engaged in CNC knives. They do not sell any other mould parts, pneumatic tools and other commodities. From the direction of the main entrance of Evergreen International, in the first phase of the project, three straight straight streets extend in the north-south direction, and walk to the middle of the street. An east-west short street cuts the long street into two halves like a dividing line. The shops are neatly arranged. The second phase of the project is adjacent to the first phase of the project, where there is a long street parallel to the dividing line. Among all the shops in these streets, there are 110 shops that operate CNC tools. We selected 75 shops for a detailed investigation and settled in 97 tool brands. Among them, there are 53 foreign brands, 25 Taiwanese brands and 19 mainland brands. The decreasing figures show that the awareness of independent brands in mainland China still needs to be strengthened. The big cake at home is divided by outsiders but there is no help in the status quo, which deserves our deep thought. According to the industry website, Evergreen International Hardware Mould Square is a large-scale professional machinery and metal mold professional market in South China with an investment of 150 million yuan. It covers an area of ​​100,000 square meters and has a total construction area of ​​over 150,000 square meters. In 2010, Evergreen International was acquired by Lianguan Industrial Group. On May 20 this year, the 6th Dongguan (Changan) International Mould Technology and Equipment Exhibition was held in the three professional markets of Lianguan Industrial Group - Lianguan Evergreen International Hardware Mould Square, Lianguan Changan Trade City Hardware Mould Square Lianguanju and International Machinery Mould Hardware City were held at the same time. The main venue is located in Evergreen International. The second station of the crown of Changan Trade City Hardware Mould Square If Changrong International is recognized as the most specialized hardware market for tool sales, Changan Trade City is recognized as the most expensive hardware market. According to official data, there are more than 500 brand merchants in Changan Trade City. However, for the investigation team concerned with the tool companies, the trade city is slightly messy both in terms of structure and merchants themselves. There are four vertical and horizontal intersections, or wide or narrow streets, and several small facades that extend from a doorway. The entire structure is not as refreshing and tidy as Evergreen International. However, from the point of view that the total construction area is more than 100,000 square meters and the occupancy rate is still more than 98%, the layout of the “Trade City Model†has been accepted by the public, or the strong market lineup completely conceals this small point. Small deficiency. Evaluation of the tool sales shop here, the insiders use a "miscellaneous" word to describe, Wen Jianmeng, general manager of Harmony Cutting Tools Co., Ltd. in the trade city told reporters, "If you want to say shops selling CNC tools, about 80% Yes, if it is a company like ours that sells CNC tools, there are only about 20 companies.†Many shops sell gauge tools, machine tool accessories, wire cutting consumables, guide posts, thimbles, etc. while selling CNC tools. Spring, pneumatic tools and other products. These savvy businessmen in the market economy are savvy and know how to put eggs in different baskets. The final survey results show that there are about 200 shops selling CNC tools in Chang'an Trade City. We sampled and selected 54 of the brands that we represented or distributed, and found that the number of settled brands is the same as the number of merchants here. 66 foreign brands, 24 Taiwanese brands, 15 domestic brands. From this data, we can't deny that the invasion of foreign tool brands is more serious than we think, let alone the foreign market tools that are known for their superior quality will bring about market pressure on domestic tools. The domestic knife enterprises that are famous for their price wars may also have their unspeakable helplessness. The third station of the joint crown and the international mechanical mold hardware city official information shows that Juhe International Machinery Mould Hardware City is the Dongguan Lianguan Group following Changan Trade City Mould Hardware After the square, investing 200 million yuan to build a new generation of high-end mechanical hardware mold flagship market. In 2006, it attracted global DMC, and attracted DMG from Germany, Mitsubishi Electric from Japan, Shenyang Machine Tool, China Lifeng Group, Beijing Kanedi CNC, Guangzhou CNC, Israel Isca Tool, American Haiger, Taiwan Xinyi, Wangxi Machinery, Shanghai Special Precision Machine, Daxie Hardware & Electrical Supermarket and other well-known brands at home and abroad joined. It is worth noting that the Dongguan Experimental Center of the State Key Laboratory of Mold Technology with the background of “National Team†has also settled in Juhe International Machinery Mould Hardware City. Compared with the first two hardware cities, Juhe International Machinery Mould Hardware City has more “characteristicsâ€. Different from the open-air type of ordinary shops, the shops of Juhe are more similar to the closed structure of large shopping malls. The whole building is divided into two floors. Due to the pressure bearing, large-scale machinery companies, such as Mitsubishi Electric, Shenyang Machine Tool, Lifeng Machinery, Guangzhou CNC, and Kai Endi, are all on the first floor. Other companies with smaller products, such as distribution tools and grinding wheels, are generally located on the second floor. The structure on the second floor is more messy than Chang'an Trade City. Just like we are very easy to get lost when visiting a big shopping mall, there are many fast food restaurants where the younger brother can't find a place to deliver. Chen Zhongbo, regional manager of Dongguan Yingchuang Precision Tools Co., Ltd., a merchant on the second floor, told reporters that they basically have no door-to-door business here, mainly to set up a point here to facilitate customers visiting Dongguan. Continuing to go around, we found some shops that "have only one company brand, but they are empty." When I visited Jinming International Trade City later, I met a merchant who was once on the second floor and we were suddenly realized. Such a "characteristic" structure, but with such a result, clearly contradicts the original intention of the builders, I think the leaders of the gathering and hardware city are also racking their brains. According to our estimation, there are fewer than 30 merchants selling CNC tools here. The fourth station Jinming International Machinery Mould City Jinming International Machinery Mould City was invested and developed by Dongguan Jinming Industrial Investment Co., Ltd. with a total investment of nearly 400 mu. The planned construction area is over 200,000 square meters. The first phase of precision mold processing and trade circulation area covers an area of ​​104,000 square meters, with a construction area of ​​about 140,000 square meters. The scale is the first in the existing mold hardware professional market in Chang'an Town. The first step is to build the scale of Changan Town's mold hardware market. Jinming International Machinery Mould City consists of 27 independent buildings, and the overall architectural style all show a high-end market image. The main road entering from the main gate is about 2-3 times that of Evergreen International. Compared with other hardware markets, due to the large number of parking spaces in front of the gate, the passage is narrow and difficult to pass, but here is a scene of unimpeded traffic. According to Huang Yuewen, a technician from Dongguan Jingtian Precision Hardware Tools Co., Ltd., who moved from Juhe Hardware City in November last year, “The area of ​​a shop here is larger than that of other hardware cities. The bedroom is upstairs and the weekend is OK. Open the store. According to the list of merchants published by Jinming International Machinery Mould City, there are about 350 merchants who have already checked in, and the occupancy rate is 80%. There are about 40 merchants selling CNC cutters. The fifth station Hengli Huiying International Mould City Hengli Town is a professional town of mold manufacturing in Guangdong Province. Hengli Mould is one of the key industrial clusters supported by Dongguan City. Its industrial status refers directly to the South China Mould Industry Base. The output value target is 2015. The annual amount reached 10 billion yuan. The influence of Huiying International Mould City, built on the basis of such an industry, covers the whole of Dongguan. In the course of the investigation, the owner of the Russell Abrasives in the mold city told the reporter that most of its customers were active and then followed up. It is understood that Hengli Huiying International Mould City is invested and constructed by Dongguan Huiying Industrial Investment Co., Ltd. The planned land area of ​​the project is nearly 2,000 mu, of which the first phase construction area is 220,000 square meters. In 2008, investment has begun, and the first phase of construction and investment promotion has been basically completed. Currently, the second phase of construction and investment is underway. The total investment of the project exceeds 1 billion yuan. All the shops in the first phase of Mould City have been basically rented out. The strategy of “Building Nests and Introducing Phoenix†has attracted the likes of Swiss GF AgieCharmilles, Taiyi Machinery, Taiwan Lima Machinery, Taiwan Zhongyu Machinery, Yellow River Precision Machinery, and Special international brand alliance, Southern Stamping Union, Guangzhou Nordson, Beijing Jingdiao and many other well-known brands at home and abroad, a total of more than 200 merchants. There are only a dozen or so dozens of CNC tool sales merchants, mainly located in Area A - cutting tools, measuring tools, cutting tools, abrasives and abrasive areas. The sixth station Fenggang Hardware City is located in Dongguan, Fenggang Town is the second hardware machinery mold town located in Chang'an Town. Fenggang Hardware City is located at the traffic hub-passenger station and Dongshen Road of Fenggang Town, the southernmost tip of Dongguan. The surrounding towns of Shenzhen, Tangxia, Qingxi and Zhangmutou are the golden towns for investment in hardware machinery. Fenggang Hardware City has achieved a rental rate of 100% with its superior environment and convenient transportation, and has successfully introduced domestic famous CNC machine tool brands - Guangzhou CNC, Wenzhou Fenfei CNC, Zhejiang Zhongxing CNC, Zhejiang Universe CNC and other manufacturers. Entering. Fenggang Hardware City, with a total construction area of ​​30,000 square meters, is the smallest among the many hardware mold markets in Dongguan. However, nearly 50 tool sellers make this hardware city with a small area appear more professional. Among the nearly 50 tool merchants, more than 10 are from the Xixiashu tool town in Changzhou. Xixiashu has a large number of manufacturers, but also distributes some popular domestic and foreign tool brands. Does this indirectly reflect the dealer's "helplessness" mentality?
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