In response to the recent impacts and impacts of anti-dumping and countervailing “double-reverse†investigations in Europe and the United States, Yuhuan PV companies are actively developing new products, opening up emerging markets, and circumventing and sharing mainstream market risks with product and market diversification strategies.
A few days ago, the author walked into the largest photovoltaic enterprise in Yuhuan, Zhejiang Beilide Energy Technology Co., Ltd., and the production workshops were still very busy. The workers were busy producing various types of crystalline silicon photovoltaic modules. "Based on the competition in the whole of Europe in the first half of this year, we developed the development of emerging markets at the beginning of the year to share the entire sales channel. Last year, the European market accounted for more than 60% of the company's sales. Through the development of emerging markets in the first half of the year, now the whole Sales in Europe only account for about 30%," said Wang Huande, general manager of the company.
In order to resolve risks, invest heavily, participate in various exhibitions, establish an online sales platform, and open up new sales markets in more than 30 countries including South America, Southeast Asia, Africa, and develop new products that cater to emerging markets, thus diverting 30 More than % of the European and American market share. From January to September this year, the company's sales reached 120 million yuan, an increase of more than 80% over the same period last year, of which the added value of emerging markets accounted for more than 50%.
In view of the current 30% market share in Europe, Wang Huande said that they have hired lawyers and other 133 PV companies across the country to take active response to the European Commission's “double-reverse†investigation. Wang Huande said that they will continue to increase the development of emerging markets to share the risks of the mainstream market.
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