Each industry has its own characteristics, and each year will have different characteristics. In 2011 , what characteristics will the furniture industry present: price increase, expansion and reshuffle, or will become the three major keywords of this year.
Price increase
" You play with beans " , " You are ruthless with garlic " , " Jiang youjun " , " Sugar Gaozong " , "No oil " ... Many consumers have also realized that with the frequent price increases in the food industry, the home furnishing industry has also begun During the quiet price increase, the increase in plate prices, the rise in the prices of paint and other materials, and the substantial increase in labor costs have made furniture prices a trend.
   Ping An Furniture Wu Yongsheng said: Furniture price increases Lu Dingji, in fact, it has risen a while ago. For us, it has been hard to support. The current market is not as good as it was in the previous stage. We would rather let our profits be lowered and cut meat from ourselves, so that our dealers have at least a certain profit margin to survive and develop in the market.
We have always advocated that distributors and manufacturers are actually one. Under the current conditions, we have no plans to increase prices recently. Of course, this depends on the raw materials. Because now many manufacturers have risen by 5-8 points, all have risen a lot. We can only open source and cut costs from all aspects of our own, to keep our costs as low as possible, and at the same time the quality can not be discounted, but also continue to improve. This is a question of standard principles that we have adhered to for so many years, and this is our bottom line. No matter how we change, always insist that we cannot lower the quality due to rising costs to hurt consumers, or let them buy things without a sense of value. This is what we have always advocated.
    Wang Guosheng, general manager of Tianxiangrui Furniture Co., Ltd., which represents Kasifani and other brands in Shanghai, said, " We have received notification from the factory that the product price will be increased by about 7% -10% . Considering the affordability of consumers, as a distributor At present, we are only digesting some of the purchase pressure by compressing profits, and we will consider appropriate adjustments to the terminal retail price next year. "
   Li Yide, the agent manager of the soft bed brand Meisi Life Shanghai, said that he has received an oral notice from the factory that the product purchase price will increase by about 10% . Purchase price increases caused a lot of pressure on our distributors, we all feel now when AC 'dilemma', not raising their prices, costs a lot, severe compression of profit, if the price in the current market downturn, people will not necessarily Buying this list, our big promotional activities for Christmas are actually sold with zero profit, just want to impulse at the end of the year, so as to fight with manufacturers for preferential policies for the coming year.
   Speaking of the home furnishing market in 2010 , Wen Shiquan, the chairman of Yifeng Furniture, had the deepest feeling that "the sky is very cold. " Various costs soared sharply, and corporate profits continued to decrease.
    Many manufacturers have indicated that with the strengthening of inflationary pressures, the trend of price increases is inevitable. How many points will eventually rise in 2011 , or how does the furniture market develop? There are no clear plans for the time being. Make reasonable adjustments.
2010 was the year of expansion of home stores. Yuexing Home Furnishing proposed the " Hundred Stores Plan " , and the House of Actualities also issued a statement in the second half of the year that the House of Actualities will expand to " Hundred Stores " in the next five years. Not surprisingly, in 2011 , the home store will continue the " old tune " of 2010 : expansion!
Before the furniture pattern is finalized, " scale " wins and becomes a " single bridge " leading to the throne. "Fast fish eat slow fish" was first reflected in the home store, the chain is not implemented, the practice barbaric type of expansion, it is destined to become a "loner." Changes in the market show that ten years ago, if the hegemony ruler had not expanded, it would have little influence and vitality today. Just as the chain stores are " frightening " the manufacturers, " Do you want the national market or the XX market. " In the face of " sesame " and " watermelon " , the interests and rationality tell the merchants to give up " sesame " and choose " watermelon " . DV P'Uj \ 'Jj
The " ice cold " of the market for one and a half years will only affect the manufacturers, and there is no deterrent to the store. Because investment is still hot, the rent is a lot. Industry veterans said that the expansion of chain home furnishing stores such as Red Star Macalline and Actual Home is strategically correct. Not expanding means shrinking, which means being overtaken by opponents. "Brothers" industry, "Su Ning," and "United States" is a living case, who's "large sites", who is the market's "boss."
    It can be seen that in 2011 , the chain of home furnishing stores will still "take the top " , but whether the speed will slow down.
   In addition, most furniture manufacturers will not automatically compress production because the market is in trouble. Pursuing growth is one of the effective ways for companies to maximize profits. Because of the blind expansion of stores, manufacturers must be bound to enter, as long as there are new stores, there must be new stores to open. Whether it is active growth or passive growth, the market environment requires companies to grow. In addition, some enterprises will take advantage of the expansion, " greedy when others are afraid " , especially the new generation of enterprises can only have the status of the industry if they rise rapidly and occupy the market.
    The above factors are destined to expand the furniture market in 2011 !
     It has been a few years since the reshuffle said. As long as there is competition, as long as the industry is not standardized, there must be a shuffle. The law of market evolution is part of the law of human evolution. " Weak flesh and strong, survival of the fittest " is the " axiom " of human society. The more severe the environment, the more obvious the characteristics of shuffling.
    Why say "shuffle" is one of three key words in 2011, because in 2011 the furniture market may be a "disaster year" in the true sense of reform and opening up three decades.
The " disaster " theory is expressed in four aspects: First, inflation coexists with the rise of raw and auxiliary materials. While the cost of enterprises rises, if the prices cannot follow the adjustment, the profitability of enterprises will decline. The weaker the profitability, the weaker the company's resistance to market risks. Second, the expansion of stores is getting faster and faster, and companies gradually lose the right to speak in the industry in the pattern, which means that the expansion of stores may need to be at the expense of the interests of some companies. Third, the State Council and the Ministry of Housing and Urban-Rural Development have stated that the intervention in real estate policies in 2011 will be further deepened. It may lead to weakness in the real estate market for a certain period of time, and the furniture industry will become a victim of pond fish. The fourth is the ever-changing international economic situation. After 2008 , protectionism in various countries has risen again, directly leading to two results, the appreciation of the RMB and the obstruction of exports. Not only are export enterprises transforming to grab the domestic market, but international giants are also kicking in.
      Various indications indicate that in 2011 , whether it is the export market, the upstream real estate industry, or the upper and lower raw materials of the industrial chain, and the labor cost to create " surplus value " , etc., in 2011 will be tested one by one. Environmental adaptability and vitality, as long as one link is not handled well, companies are very likely to be the object of being " shuffled " .  Industry insiders said that the bleak market environment in the first half of 2011 is inevitable. If there is no improvement in the second half of the year, the " shuffle " will be confirmed one by one in this year.For more furniture information , go to http://news.gojiaju.com/
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