Fang Tai
Beg you
also me
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To our neighbors:
In another country
Difficult to stay with parents
Always hung up
Do n’t dare to bother you, just a little
If you happen to see you, please help generously
Slow pace of parents
If you drive in the community
Please slow down and wait
Parents lifting heavy objects, fearing damage to the waist and arms
Please take your hand and put it in the elevator
Rain and snow
If my parents accidentally fall
Please help, regardless of cause and effect
My neighbor, if you need help
Will also help
Perhaps they are your loved ones
A distant relative is not as good as a neighbor
Bless you, family members living next door
Your neighbor's first Dayton
Fang Tai, this small movie, the more I watched it twice, the more I felt a little sad.
Although it ultimately to be the tone of warm, but it inadvertently, touched me from time to time it will be some kind of psychological:
Can't live without the city's life circle
Incommunicable community
I want everyone who migrate from home to a foreign land, in his life, must inevitably play a role in it is "a home away from people."
It feels like a drifting seed, looking for a new piece of soil, it needs a gradual adaptation, even a very long process.
Once this kind of psychological contradiction that can't be integrated into the community circle is intertwined with the reality that parents who are far away from home can't personally accompany and take care of it, it is easy to breed a "nostalgia for nowhere".
Therefore, when Fang Tai converted the simple truth of "distant relatives are not as close as neighbors" into 3 trivial matters, referring to the brand level and speaking to the whole society in a public welfare initiative, I hope it will be seen by more people The better.
Because in its context, "near neighbor" has not only become a new identity for new urban immigrants to rebuild themselves, but also a kind of distant look and sustenance for wanderers to settle their homesickness.
In terms of content, this film is very "small".
There is no complicated setting, no dazzling lens.
In the scene category, only two types were used in 60 seconds, a group of close-up scenes, and the last large panorama.
Then, outside of music, it basically communicates with people's emotions and simple copywriting.
The people who appear inside, they point to you and me who are children.
When the camera looks directly at their faces, it is also you and me that stare.
Looking at the copy, it looks like a letter was written.
In the letter, with a genuine tone, for those children who are far away from the foreign land, beg for those who are far away from home.
Please, if some small things happen to happen to you, you may wish to help your parents.
These little things, specifically speaking, there are just 3 things-
While driving
If you meet them in front, you might as well slow down
When going out
And saw them move heavy lifting, not hinder a hand
Rainy and snowy day
Seeing them accidentally fall, you may wish to help
They are small things that everyone can do.
It is precisely what every child is worried about.
For those wanderers who have been living in other countries all year round, once their parents have some troubles in their hometowns, they can be trusted and trusted when they are unable to save their immediate needs in distant waters. In addition to blood-related relatives, There are only neighbors who live in the same community and the same village.
In addition, in many cases, it is also because of the "holding hands" of the neighbors of the neighborhood, that the children are able to put their hearts in their stomachs when they travel far.
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And the other party is too personal, the reason why it wants to issue such an initiative at this stage:
One is because Fang Tai noticed that although China's development is currently on the rise, the number of China's floating population has been declining for three consecutive years.
However, according to the "Report on the Development of China's Floating Population 2018" released by China's National Health Commission, in 2017, the number of China's floating population still exceeded 200 million.
In other words, in addition to settled urban new immigrants, there are many groups who leave home to work outside and cannot take care of their families at all times . They also face the situation that their parents cannot always take care of.
Fang Tai is equivalent to expressing his voice for 200 million people with a "letting for others" letter.
The second is that since the release of the new corporate mission "For the Happiness of Hundreds of Families" in 2018, it has truly begun to enter the community, land and practice the " Happy Family Concept".
