In a buyer's market, the marketing concept has always been centered around the consumer, with the goal of meeting their needs. However, as history progresses, the core needs of consumers change over time, which means that the principles of marketing must also evolve. Today, domestic consumers have transitioned from being mere "product purchasers" to "demand-satisfiers." As we move further into the information age, they are now becoming "value-creators," shaping their own experiences and expectations. This transformation should serve as the foundation for modern marketing strategies.
Traditional marketing management is rooted in the theory of the firm, where the primary objective is maximizing corporate profits. The decision-making process typically follows a linear path: market research → marketing → strategy → marketing strategy → reverse marketing control. In this model, the customer is often an afterthought, and the manufacturer’s profit takes precedence. For industries like safety footwear, consumers used to rely on products designed by manufacturers based on market research. These products were not tailored to individual preferences, so consumer satisfaction was limited by the constraints of mass production.
In today’s digital era, consumers have more power than ever before. They can engage in two-way communication with companies at low cost and high speed through online platforms. This shift challenges traditional economic models, as consumers are no longer simply choosing from what is available—they are influencing what gets produced. Safety shoe manufacturers must now adapt to consumer choices rather than the other way around. Consumers integrate their personal values, emotional experiences, and life perspectives into their purchasing decisions. In this new environment, buying is not just about fulfilling a need—it's a way to express identity and live out personal values.
Therefore, in the age of the "value seeker," simply satisfying general demands is no longer enough. To truly meet the evolving expectations of consumers, safety shoe manufacturers must focus on customer value and support their pursuit of personal meaning. By doing so, they can better address diverse consumer needs and drive sustainable business growth.
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