Research on Technology Innovation Risk and "Not Feasibility" of Packaging Enterprises

"Package for people to do" packaging companies, its technological innovation is very important. With the continuous development of social economy, packaging products have also been branded with the imprint of the times, and are the most avant-garde imprint. Only with continuous advancement, can we represent the trend of the times. Only the trend of the times represents the packaging. Lively. Therefore, the vitality of packaging is, to some extent, innovation.

With the gradual maturity and perfection of China's market economy, packaging companies will have more room for development, more opportunities, and face more serious challenges in all aspects. In recent years, the rapid development of the world's technological revolution has brought increasingly substantial benefits to packaging companies that have continued to make technological innovations. However, the strategic leadership and competitiveness of packaging companies' technological innovations have determined the high-risk nature of corporate technological innovation. Therefore, it is necessary to conduct in-depth discussions on the risk of technological innovation in enterprises.

I. The main risk factors for technological innovation in packaging companies

The risk of technological innovation refers to the possibility that technological innovation will fail due to lack or inability to adapt to external environmental factors in technological innovation, or it is difficult to effectively control the technological innovation process. Because packaging companies are very complex in China and involve all walks of life, the factors that affect the success or failure of technological innovation are also numerous and complex. However, we can classify the major risks that are common in the technological innovation of packaging companies according to different risk factors, which can be roughly classified into the following categories:

1, social risks. It is mainly the policy risk of the country's macro-control of industry and economy. As a packaging company, when it comes to technological innovation, it is necessary to understand the national policy and to ensure technological innovation under the guidance of national policies. As Haier’s president Zhang Ruimin said, companies that engage in technological innovation must focus their attention on the government and their eyes on the market. Only technological innovation that conforms to national policies will have the basis for the market.

2, technical risks. Technical risk is the objective reason for the creation of innovation risks. Due to the uncertainty of technology research, the difficulty of innovative technology will directly lead to the level of innovation risk. The other side of the risk is the selection of key technologies or inadequate attention to supporting technologies. This is not limited to the risks of technological innovation in packaging companies.

3, production risk. Results The risk of pilot-scale and batch survival phases is rooted in the adaptability of packaging equipment production equipment conditions and innovative technology packaging products.

4, market risk. There are generally two aspects of market risk. The first is the marketization of technical risks, that is, due to the immature nature of product technology, new products are at risk of being rejected by consumers or being attacked by competing products in the process of market promotion. The second is the commercialization risk, that is, technological development is successful, but the new technology has not received expected returns after being put on the market. This kind of commercial risk includes the input loss and opportunity loss in the process of technological innovation development, transfer and transformation.

5, manage risk. Management risk refers to the possibility of innovation failure due to management mistakes in the process of technological innovation. For example, poor organization and coordination, incomplete investigation lead to distortion of market information, inaccurate market positioning, and unsound risk decision mechanisms.

II. Precautionary Measures for Technological Innovation Risks of Packaging Enterprises

For packaging companies, the risk of technological innovation in many cases is often due to ineffective information, lack of necessary feasibility analysis and argumentation, and the resulting decision-making errors. Therefore, in the process of technological innovation, we must fully understand the risks and take corresponding measures to control the risks.

1. Increase risk awareness. There are various risks for packaging companies to participate in market competition. There are many risks in technological innovation itself. Packaging companies must have a strong sense of risk, correctly estimate the risks that may exist in the process of technological innovation, be prepared to meet the risks and challenges, recognize the nature of risks, and clearly assume the significance of risks. Only with a sense of risk, can an enterprise effectively control risks, minimize risks, and increase the success rate of innovation.

2. Establish an intelligence information system. Technological innovation is a continuous and uncertain process and urgently requires more effective mechanisms to deliver science, technology, and other information. In the current rapidly changing business environment, it is necessary to keep abreast of the latest government research results, competitors’ production and business activities, and other up-to-date information. In our country, many companies are insensitive to technological advancement, production technology development, and innovation in business management skills. In particular, some small packaging companies lack the opportunity to communicate with peers due to isolated operations, and it is difficult to obtain high-quality and accurate information. Therefore, the government’s technical intelligence services should be strengthened.

3. Raise funds through multiple channels. Innovation risks are shared in multiple ways. Since technological innovation is a high-risk, high-yield activity, it is possible to use multiple channels to raise innovation funds, innovate risks and share the benefits. The main channels are: to win direct government funding; to seek investment in venture capital companies; to strive for policy and commercial bank technology loans and risk loans; issue of stocks, bonds to raise social hot money. In addition, companies may adopt joint innovation or share innovative risks to carry out innovation activities to spread risks.

4, attach importance to the technical innovation program consulting demonstration. Conduct a study on the feasibility of the technical solution, compare the risk level and benefit level of the project plan, and predict the possible outcome after the implementation of the plan. By selecting the right combination of technological innovation projects, the combination begins to innovate and reduce the overall risk. Establish and improve risk hidden dangers in technology development and production.

5, strict management, to avoid risk. Good technologies must have good management in order to produce benefits. Therefore, companies must be rigorously regulated and managed at the very beginning of technological innovation. Only in this way can blindness be avoided in the selection of technological innovations, and sloppyness in projects can be avoided. Implementation avoids confusion and minimizes the risk of technological innovation.

Third, the "infeasibility" study should be conducted on the technological innovation projects of packaging companies.

In the process of making decisions for technological innovation projects, packaging companies often conduct multiple surveys and assessments on a specific project. At present, most packaging companies in China tend to focus on the perspectives of project surveys and evaluations. The study of the feasibility of the project, this single investigation to assess the way of thinking is a lot of ills. In reality, the reason why many new projects fail (including the factors of duplicate construction) is due to inadequate pre-decision arguments. The increase of the infeasibility study is the basis for the project to demonstrate full pragmatism and make scientific decisions.

The traditional single feasibility study has obvious drawbacks. If Lanzhou City was included in the national "7th Five-Year Plan" key construction project, the pharmaceutical packaging capsule project has undergone the long-term construction of two five-year plans from the 7th to the 8th five-year plan. However, it has failed to meet the design requirements and the operation has been accumulative. With nearly 80 million yuan in debt, the company has fallen into a situation of insolvency and accumulation, and is forced to stop production and close its doors. Among them, there is a lack of infeasibility studies, decision-making violations, and serious mistakes in process design are the main factors for project failure.

If project decision-making only adopts feasibility studies, it only demonstrates its feasibility and rationality from a positive perspective, it is easy to bring some potential misleading to decision-makers and make mistakes in decision-making. After the project is completed, investors will suffer losses. On the one hand, although the feasibility study is also analyzed from some existing deficiencies, there is no special study that mentions the infeasibility to its due height. It is difficult to overcome the fatal weakness of this research. On the other hand, in the implementation of the project after the decision-making, due to the insufficiency of the difficulties encountered after the implementation of the project, the necessary psychological preparations and preventive measures are lacked when the contrary results are obtained. The effect of the emergency remedy is not stated. However, this case is not uncommon in the project decision-making of our packaging industry.

The infeasibility study specifically focuses on the deficiencies in the implementation of specific projects, or conducts scrutiny of the feasibility study, looking for potential and hidden consequences of its implementation, and minimizing the occurrence of future economic losses. Its essence is real risk research, and it is not a malicious negation of its project. It can stand in the opposite view of the feasibility plan, point out the existing problems or defects in a more fair position, and provide project decision-makers with broader ideas and information, and to a large extent make up for the inadequacies of the general feasibility study. Therefore, the decision-making of the project plan is more reasonable, more scientific and more practical, and avoid unnecessary losses for investors. Because various factors involved in the decision-making of modern packaging new projects will directly link the decision-making of the project, it will lead to the whole body, and it is difficult for the leaders to make clear the problem just because of the intuition of the leader. Therefore, the infeasibility study is indispensable, and its supporting role in decision-making is easily overlooked. It is also what we need to strengthen most.

Will the infeasibility study fail to make the packaging companies lose their opportunities in development and stagnate, becoming more and more vulnerable and shrinking? the answer is negative. The standpoint of infeasibility research is to avoid risks and develop better. However, development does not mean that simple risks are ignored and potential risks are overlooked. There is a risk in any project. The problem is that the risk of selected projects is to be controlled to a small degree. Within the scope, the infeasibility study is to find a scientific decision-making process that is less risky and conducive to development, and should attract our attention.

In the process of carrying out infeasibility studies, a loose environment and conditions are objectively required. First, policy makers must emancipate their minds and create a wide-ranging rhetoric. For those who dare to put forward different opinions and different opinions, they must not indiscriminately cap their hats. Second, we should listen to the advice of experts and experts as much as possible to eliminate the will of the chief executive and overcome the phenomenon of people’s ignorance. Third, before the investigation and evaluation, we should collect more abundant information resources. In the process of recreating information processing, we must not only seek favorable factors, but also seek unfavorable factors at the same time, so as to lay the foundation for comprehensive analysis. Fourth, infeasibility studies should first be conducted by the development department as a special case study and be considered as one of the prerequisites for the validation of the project. Provided that the selected project is a viable project, it must have an investigation of the “infeasibility” research. content. Fifth, when the decision-makers of the project discuss the organization “the meeting”, the decision makers and all the participants must express their opinions on the issue of infeasibility, and demonstrate the feasibility level from the opposite direction to judge the final choice of the project.

The success or failure of the project stems from scientific decision-making. Only by constantly improving the research content of the project and constantly improving the research methods can we reduce the miscalculations and mistakes of the others, and control the risks to a minimum, so as to improve the success rate of the project and obtain the economic benefits of maximum output with less input.