Records of Fu Yadong Forum, Deputy General Manager of Langdu Furniture:
Enterprise development talent is the key
I think it should be the talent go2map . I always think that a strong brand depends on people. The talents of the whole team are united . Everyone plays their own role. Sales will definitely increase and capital will grow. Thank you!
Stars need to be cautious
In fact, I am hesitant to invite stars. Enterprises are based on the development and culture of the enterprise. Some companies invite stars to be better. Some companies invite stars to be of little use. For example, if we make our products a focus on home furnishing , we all like it, and make people happy, I think this is a brand that is worthy of trust and trust from the people. Thank you!
No brand in the furniture industry can monopolize the market
This is inconsistent with the data in my mind. Our market is positioned in the third- and fourth-tier markets. The audience may be different. And I think that in our furniture industry, I do n’t think there is a real brand that can monopolize the market. go2map , because I now see the statistics just now, 700 billion, but our Chinese furniture does not exceed 1%, but you see that electrical appliances and automobiles may account for dozens of percent of the market. Furniture is more important Look at our market promotion and operation model, and our entire market level to position.
Because in our furniture industry, the threshold is very low, just like there are thousands of furniture companies in Chengdu, many companies can come in, and it may continue to come down , And brand building is not enough, there is no real culture in the minds of ordinary people, a culture of furniture, I feel that in furniture companies, such a brand has not yet formed, but I believe in the quality of furniture, Brand, promotion and other aspects of continuous attention, the distance will be further and further apart, and industrial production, intensive production will bring down the cost of furniture, let us pay more attention to brand publicity and communication.
In the next three to five years, there will be more than 10 companies with more than 1%
I don't agree with Zhong Zhong's point of view go2map , why? Now we do a survey in tier 3 and tier 4 cities. I expect that within three years, it will be a maximum of three to five years. In a tier 3 city, 80% of the furniture will be 3-5 brand competitions. I made a comprehensive survey, I made a statistics of these companies, such as Quanyou, Mingzhu, Shuanghu, Langdu, Haodi, etc., and their sales in this city have reached 7% Eighty, the third and fourth tier cities in the country are already common at home.focus.cn . If this trend continues to develop, we will gradually develop the third and fourth tier cities across the country and finally develop the first and second tier cities. , Our volume is very large, in the end will use the original OEM.
Brand promotion media selection
Community, that is, outdoor, community, TV and newspaper.
There is an ad word saying this, only the right one is selected, not the expensive one. Maybe I am choosing the right one, but there will be some changes in Chinaren in 2011, how to say? When I was interviewed by some online media, I also said that maybe in 2011, I will also put my energy into the Internet, such as advertising, why should I say this? I am a post-80s, as you said, I did a survey in my circle of friends, and I said that if you buy a product, the homogenization of this product is very serious, and you do n’t hear much about it. I have n’t heard a lot, but why did you buy him?
He said that I would go online to check Sohu.com , this made me firmly believe that the network is my focus in 2011, so here I also talk about why I chose this, it is the community, and the community outdoor is also my 2011 Importantly, Mr. Zhong may not understand what I mean. My outdoor is not to issue DM bills. The important thing is that I will provide him with a reasonable arrangement and advice on site service. In this case, or I do A survey, and finally gave him a rational suggestion to let him buy my product focus real estate network , so my transaction rate is very high, my exposure rate is high in his mind, and in CCTV, like Quanyou, Mingzhu I think they choose CCTV is absolutely good. For example, they have a network of 2,000 or more in the country, but for our wave, it may be that I have just made a big store model. My income is the same as my outdoor income. If I make an Internet income, it may be different. Thank you!
E-commerce is not yet suitable for tier 3 and 4 markets
I was really surprised to see this, but I wo n’t try this method for a while. I think our products are mainly aimed at the second and third tier cities. Maybe their consumer groups will be different. Maybe this type of product is at the first level. The city will be much better.
Another point, I think the piece of furniture is a personalized thing. Consumers do not personally look at you. I think it will be difficult to choose your thing. Maybe I will only place an order after reading it.
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