"Mobile payment" into the "city card" is an opportunity or a challenge?

The three major telecommunications operators have taken the initiative to seek cooperation with Tongka companies around the world to develop mobile payment applications in the city's single card payment market. What is Tongca’s attitude towards this?

The Opportunity Theory places the greatest emphasis on the air recharging function that the mobile payment service brings to the City One Card, and reduces the investment cost of Tongka Company for recharge outlets. In addition, the opening of the mobile payment service has made the City Card more of a payment method, which provides consumers with convenient consumption, and may also promote the growth of city pass card issuance.

Challenges There are some inconsistencies between Oncom Cards and the three major telecommunications operators. On the one hand, City Card is the core business of Tongka Company, and mobile payment is only a value-added service that communication operators introduce to consumers. . In addition, the two sides also have large differences in their financial strength. At present, the mobile payment business may be profitable for Tongka, and once deeper, will the three major operators affect the development of Tongka? Once the consumer's payment habits for swiping mobile phones are developed, will the existing ones be replaced? These issues need to be considered. In addition, since the funds used by the consumers for mobile payment are first deposited in the mobile phone account and transferred to the pass card wallet when needed, the loss of the funds of the Tongka Company has actually been formed. "Perhaps it will be developed in the end, Tongka Company will be replaced." Some people in the industry have expressed this kind of emotion.

Faced with mobile payment, is Tongka ready?

Viewpoint: Short-term cooperation, between the long-term game card company and the three major operators is a kind of "short-term cooperation, long-term game" relationship, we must give full play to the advantages of both sides, and seek a win-win situation. Based on the cooperation with telecommunication operators, Tongka must first become bigger and stronger on the "land" of the original city card. For example, the Octopus in Hong Kong has done a good job. The annual turnover of more than 30 billion yuan will not be easily replaced. Tongka will be passive before it reaches 5 billion. Once it exceeds 5 billion, it will be another situation. For this game, it must be the market to speak. It depends on who is more powerful.

Looking forward to the future, win-win development Although the city's single-card mobile payment application has just started, there will be many uncertainties in front of it. However, it is certain that integrating resources and sharing advantages is the driving force of social and economic development. The city's one-card mobile payment application Will become a development trend. Tongka’s core interests must be protected. It should adhere to the principles of “based on existing, security, and stable development”, maintain the existing IC card system architecture, business rules, and technical system, and use the advantages of communication operators to achieve mutual benefits. Win-win situation. Looking to the future, cooperation win-win. It is hoped that all Tongka companies will be able to adjust measures to local conditions and make reasonable plans. They will be more stable in their efforts to expand mobile payment and go further.