A white paper from the State Administration for Industry and Commerce and an open letter from “Taobao Xiao Er†made Ali re-enter the “headlineâ€. For the e-commerce company that created the world's largest IPO, "fake goods" became an inexpressible pain.
Although Ali said that he is constantly strengthening the intensity of anti-counterfeiting, the accusations from all sides are still not ruthless. After the incident, Alibaba's share price on the New York Stock Exchange fell 4.36% overnight to $98.45, and the market value evaporated by $11 billion.
It’s not just Taobao’s family that checks out fakes. According to the "Directed Monitoring Results of Online Trading Products in the Second Half of 2014" released by the State Administration of Industry and Commerce, the authentic rate of Jingdong is 90%, slightly higher than 85.71% of Tmall and 80% of No. 1 shop, and the non-Jingdong and No. 1 stores. Genuine products are from non-self-operated businesses. The authentic rate of Taobao is only 37.25%.
Taobao's data is even more ugly. This point also caused the laughter of other peers. At the first World Internet Conference held in Wuzhen last year, Liu Qiangdong publicly blamed. At present, the companies that sell counterfeit goods online are large, organized, and tens of millions and hundreds of millions of companies.
On the eve of the next Double Twelve Shopping Festival, Taobao took the lead in the mobile phone client to slogan “True-hearted, otherwise a dogâ€; Jingdong showed “Rejecting fakes, not playing tricksâ€; other e-commerce companies followed suit. Yi Xun played "not greasy, really low."
Just a few days ago, when Liu Qiangdong was interviewed by the media, he further explained why there were many fakes on the e-commerce platform.
He said this: "I can hardly imagine that 90 million products on a platform can be allowed to be fakes in any country. I have not paid for it. Why are online fakes? The core is that most of the platforms make money. It is derived from parallel imports and fakes. In fact, he is the beneficiary of parallel imports and counterfeit goods. Because only those who sell parallel goods and fake goods can afford to buy traffic at a big price, one clicks 5 yuan and sells a pair of fakes. Adi, Nike will earn back; if you sell authentic licensed Adi, Nike a pair of shoes only 20 dollars of gross profit, a click of 5 dollars you can afford? Why Jingdong can do no fake, why someone shouted For more than a decade, there have been countless fakes. The root cause is the interest. If one day does not get any benefit from the fakes, the fakes have already been terminated."
When the reporter said that Taobao also had its own difficulties in counterfeiting, such as tracking fakes and finally tracking to the sixth-tier cities, they found that all these fakes were supported by the government as a local industry, and they could not fight.
Liu Qiangdong is still indifferent. "It can only be said that he is the same as the local government. The local government has benefited from the fakes. He also benefited from the fakes. If the government does not benefit from the fakes, The government does not close the market early. The core is that many people are the beneficiaries of fake goods. This is the only reason why the platform fakes cannot be solved."
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