Interpretation: How to deal with flooring companies ****

In recent days, the flooring industry is not quite a lot. Flooring product failures frequently appear in various website forums, making a lot of noises. The day before yesterday, the net explosion Anxin floor was called "Vanke Poison Floor" due to excessive formaldehyde content. This incident has caused Anxin Floor to face a public relations crisis and faces numerous pressures. The floor company has a public relations crisis. How to deal with it?

Establish a sincere attitude to refrain from shirking responsibilities In order to effectively stop the dissemination of rumours and properly handle the crisis, the best way for a flooring company is to be open and honest and communicate with the audience sincerely. Candidly announce the real situation of the crisis and not only clarify the facts, eliminate misunderstandings, and stop the rumors, but also allow the public to see the flooring company's sincerity in handling the crisis and solving problems. However, when the crisis emerged, many companies always wanted to adopt a variety of public relations techniques to cover up the facts and shirk their responsibilities. The result was worse and worse.

In the process of dealing with the floor brand crisis, unified caliber is to make everyone clear what they can say and how to express it. If anything, they cannot speak. However, the most taboo is to shirk its responsibility, blame the blame on the objective or other people, there is no point of sincerity, there is no doubt that the floor brand will be hopelessly falling in the crisis; followed by nothing to say The words "not available" are like the "figure of figurines" on porn stars, and only cause people to have more intense curiosity. Associating with some floor brands in times of crisis, it is often iron generals who use gates, or using two security guards to block reporter shots by hand, or help one or two irrelevant people appear in desperation, but they are all “nothing”. Admonish a kind of non-cooperative language. Their public relations awareness and ability to deal with the crisis are truly daunting.

Take the truthfulness of the event as a precondition, be courageous to bear the losses caused by their own faults, and take relevant remedial measures to win the understanding of the victims and the public with a sincere attitude; explain the reasons for the events where the responsibility is not in the company itself. Get the understanding of the public so as to maintain the brand image of the floor and reduce the impact of the incident. In the case of the “European Code” floor incident, the relevant personnel only blindly shirked their responsibilities and the result was “horrible.”

Relevant emergency plans have been promulgated. After the media crisis has occurred, the decision-making body of the processing organization must quickly make its own judgments, quantify crisis events, determine the principles, positions, programs, and procedures for handling; and promptly appease victims of crisis events. To avoid the deterioration of the situation; at the same time, in the shortest possible time, it will brief the news media on the crisis profile and crisis management measures that have been mastered internally, clarify their own positions and attitudes, and strive for the trust and support of the media. Avoid a misunderstanding here: Before ** comes out, try to avoid access to the media. In fact, even if you do not contact the media, the media will make up many reasons for speculation. Many floor brands at home and abroad are escalated due to the lack of timely control of the dissemination of adverse information. Please remember that you must not try to hide. It will only make things worse. It is better to contact the media in time and try to report them objectively and truthfully. Enterprises that attach importance to crisis management will often set up a crisis information dissemination hotline to ensure the smooth flow of information within the company, answer questions from consumers, provide materials for the news media, and play an information hub role.

After organizing press briefings to inform the public about the ins and outs of the local board brand crisis, floor brand managers must organize a large-scale press release to report the crisis and the final results to the public. * Satisfactoryly end. In fact, many floor brand crisis incidents can't be the final choice. It's a very unwise choice. This will not only help the recovery of the floor brand image, but will alienate the relationship between the operator and the consumer, and weaken the floor brand. reputation. For example, after the incident of “European bloodlines” on the European Code floor, the news media gradually lost the premise of interest. The floor operators thought that the crisis seemed to have moved away, but the previous floor market status has been irrecoverable; in fact, It can make the floor brand come back from the way of honest admitting mistakes and appropriate compensation, which is ten times better than the current “tailoring” of the tail.