As we all know, microblogging is now booming in China. The application of microblogging has also aroused people's wide interest. As the value of blog marketing has been widely recognized by hardware tool companies, as corporate marketers, they will soon focus their attention on microblogging marketing. Then, the hardware tool companies that have implemented blog marketing must understand the difference between the two kinds of marketing before doing Weibo marketing. Mr. Cheng Jianfeng, sales manager of Guangdong Zhongxing Power Tools Co., Ltd., analyzed the difference between blog marketing and microblog marketing for the majority of users. He thinks that a simple comparison can be made from three aspects:
First, the difference in the manifestation of information sources. Blog marketing is based on the value of blog posts (information sources) and is expressed as a personal model. Each blog post is represented as a separate web page. Therefore, there are certain requirements on the quantity and quality of the content. This is also the marketing of blogs. One of the bottlenecks. Weibo content is short and concise. The emphasis is on expressing what is interesting (and valuable) happening now, instead of systematic, rigorous corporate news or product introductions.
Second, the difference in the mode of information dissemination. Weibo emphasizes timeliness. The information published three days ago may be rarely visited by people. At the same time, Weibo’s channels of communication may be forwarded to other friends (fans) by direct communication. The spread of the crowd is therefore a quick way to spread short messages. In addition to the user's direct access to the website or RSS subscription browsing, the blog marketing can also obtain continuous browsing through search engine search. The characteristics of the blog that require less timeliness determines that the blog can obtain long-term attention from multiple channel users, so the establishment of Multi-channel communication is very valuable for blog marketing, and there is usually no point in using "weibo marketing" for unknown groups.
Third, differences in user access to information and behavior. Users can easily access microblog information using various terminals such as computers and mobile phones, and play a value of the “debris time resource collectionâ€. It is precisely because of the fragmentation of information and the fragmentation of time that users usually do not immediately make certain kinds of information. Buying decisions or other transformational behaviors, therefore, can only be counterproductive as a hard extension.