The financial crisis in 2008 was also a tidal wave of the Chinese hardware industry. Entering 2010, the hardware companies with great vitality have reported good news of recovery. Most hardware companies have full orders. Looking at the hardware industry in the first half of the year, what are the trends in product development?
Hardware Gifts
As people's lifestyles and spending habits change, some household appliances have been replaced by household hardware, leading to a market for hardware and gifts primarily aimed at families and individuals.
It is reported that in the past, daily-use hardware products mainly flowed to the daily hardware market all over the world. The hardware gifts were mainly business gifts and unit gifts, and the varieties were relatively monotonous.
Now, in the domestic hardware market, gift hardware has shown a trend of vigorous development, and hardware companies have also responded to market trends. Such as effective tools to launch a home gift kit, Renault tools launched by the high-end home business gift tools used to send friends and family is not bad.
High-end hardware products
For a long time, China's hardware industry is at the lowest end of the industrial chain, most of the hardware companies rely on foreign companies for OEM, earning a meager profit to survive. Through the baptism of the financial crisis, hardware companies began to force high-end hardware products market.
Such as hand tools leading enterprises giant star technology from 2010, through the boutique to develop DIY and outdoor sports high-end hardware consumer market.
In addition, for Boshen Tools, a leading diamond company in China, Boshen Tools recently launched a technical cooperation with Shanghai Power Tools. Boshen Tools started the research and development of high-end power tool products through this move.
Through the development of high-end products, Jinyi Industrial significantly turned losses in the first half of 2010. It is reported that Jinyi Industrial's product structure has gradually achieved middle-end and high-end, and its gross margin has reached a record high. The company's future products are gradually adjusted to medium-to-high-end products.
Concluding remarks: In today's survival with quality, hardware companies are seeking more market share through various means. The gift of hardware products and high-end, is a good strategy.