E-commerce is an effective means to narrow the distance of consumption in the world. Guangdong hardware merchants use e-commerce as a sword to kill the international market and open up a road for exports. However, on the other hand, e-commerce has not produced much positive effect on the development of the domestic hardware industry. Is it that our business people should turn their attention to domestic sales more under the lessons of the last financial crisis?
“A large number of African wigs are produced by Chinese people there, and it is a fashion to straighten curly hair.†Wang Wangming, president of Africa Investment Network and chairman of African Investment (Hong Kong) International Co., Ltd., was recently Foshan's "how to open up the African market" was announced at the conference. This is the third African market promotion meeting organized by the Guangdong Foreign Trade and Economic Cooperation Department and China Manufacturing Network after the promotion conference in Shenzhen and Guangzhou. At the request of the Guangdong enterprises, it attracted nearly 400 companies to consult and communicate on the spot.
Africa is full of opportunities to make money
In the eyes of most people, the beautiful and mysterious African continent is always connected with war and poverty. In fact, most of Africa is stable and safe. As a country with 900 million people and 56 countries and regions, rich in resources but backward in industry , it is precisely the use of cheap "Made in Guangdong". Now Africa is in a phase of development similar to that of China in the 1970s. The demand for consumer goods is particularly strong. Wang Wenming said with his personal experience in Africa for 21 years that the African market is very broad, and almost all African countries have a large demand for light industry, textiles, clothing, hardware, watches, bedding, home appliances, electronics and other products. For example, a deputy minister of Nigeri used to buy things from Europe, but since he first came to China in 2005, he has been fond of Chinese products. He is now coming to China 3 to 4 times a year. His home has recently been renovated. All the decoration materials used are made in China, including marble, sanitary ware, lamps, paints, hardware, home mineral water machines, furniture and even metal staircases. .
The spending habits of Africans are: tomorrow's money is spent today. Therefore, all fields in Africa have shown great business opportunities to Chinese companies.
E-commerce Helps Guangdong Enterprises Advance into Africa
With the market, how should companies enter Africa? Wang Wenming stated that early Chinese enterprises entered Africa through aid and the establishment of state-run offices. Although the current stage of development in Africa is only equivalent to that of China in the 1970s, Africa has begun to popularize the Internet. Hotels in South Africa, Egypt and other countries all have access to the Internet. Therefore, Chinese and African customers can place orders and orders through B2B e-commerce.
In fact, a financial crisis has made economic and convenient e-commerce shine. Local governments at all levels have noticed the important role of online B2B e-commerce in the growth of the national economy. Guangdong has launched a large-scale e-commerce project. . China Manufacturing Network has also launched an African promotion plan.
Guangdong Enterprises Accelerate Their Progress in Africa
"Today's promotion will be like a timely rain to us, our company is to do travel tea industry equipment , just entered Egypt in Africa, Tunisia, the first shipment to Egypt's port recently. Through today's Africa promotion The meeting will enable us to have a more realistic understanding of Africa,†said Yang Yang of Yeoge Furnace Co., Ltd., and hopes that such a promotion will be more.
Zhang Peng, deputy director of the Foreign Trade Development Department of the Department of Foreign Trade and Economic Cooperation of Guangdong Province, said: “From the perspective of national strategic guidance, in recent years, China and African governments have adopted a series of measures to promote economic and trade cooperation between the two sides. The Chinese government encourages The powerful Chinese companies invest in businesses in Africa, and support enterprises in developing trade and economic cooperation with Africa through China-Africa Development Fund, foreign aid funds, credit funds of the Export-Import Bank, and SME Development Funds, etc. Enterprises can apply for these funds, or they can apply for them. There are so many favorable policy support for the non-study trips to and participation in the exhibition. The enterprises in Guangdong should speed up their march to Africa."