After apparel, bags, and shoes, there are more and more home luxury brands entering the domestic market. A manager of a home improvement company engaged in villas said that taking a villa with a decoration amount of more than 1 million yuan as an example, the cost of hard decoration is between 100,000 and 300,000 yuan, and the other is used to purchase soft decoration, furniture, and home appliances . Some savvy consumers have found that if they find a furniture factory with reliable technology, they can save a lot of money by copying big-name furniture. Just like big-name clothing, some customers will try it on first, then take a picture, and find a tailor to imitate it. The furniture store owner said that not all big names have counterfeit value, and there are only a few styles that customers often designate to imitate.
From the appearance, the workmanship, texture and image of the high imitation dining cabinet are similar to those of the original, but there are some changes in local details. The owner of the home store that produced high-quality imitation brand-name furniture said that it was specially customized at the request of a guest. Guests feel that the original price is too expensive, so please help someone to copy one.
The owner of the furniture store said that he had some experience in making high imitation furniture. Because the price of imitation furniture is easily tens of thousands of yuan, guests' psychological expectations of high imitation furniture are also very high. In order to make this dining cabinet, he went to see the authentic product several times and kept the shape, size and proportion in mind. This sample cabinet is the third one, and the first two are unsuccessful. The most difficult part is that the cabinet is covered with a layer of bark. The whole cabinet shows the natural pattern of a whole bark. Every part must be carefully stitched together to make the whole coherent. If a part is not properly assembled, the entire cabinet is scrapped, so the labor cost is very high. The production cost of the cabinet is five or six thousand yuan, and the price is 20,000 or 30,000 yuan. As the business opportunities gradually emerged, furniture companies began to actively promote and specialize in high imitation furniture.
Lawyer Zhang Yifeng of the School of Law of China Jiliang University said that from the perspective of intellectual property rights, high imitation furniture producers will face risks. If the imitation brand has a design patent or a utility model patent on the appearance, or is directly counterfeited, the high imitation furniture is a violation of intellectual property rights.
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