Why do marble tiles sell swiftly?

It is reported that, as a leader in the field of marble tiles, the sales volume of Jianyi marble tiles in Chongqing in the first quarter of this year increased by 30% to 35%. When talking about why the growth is so rapid, Wang Yan believes that there are three reasons: first, marble tiles represent a trend, and the market prospects are great; secondly, the value of marble tiles is reflected in this category, both the decorative effect of marble and The physical properties and cost-effectiveness of ceramic tile; Finally, many companies have a sense of mission to environmental protection, joined the development of this category, and jointly promote the results.

When talking about the popularity of rock-like products, Zeng Jun also agreed with Wang Yan. He believes: "Consumer's recognition, consumers' understanding of the use of stone is changing, more and more consumers through the business, manufacturers together to promote the transformation of the entire market, more and more consumers agree that the stone can be Another reason to replace natural stone is that now the stone tiles have been able to completely replace some of the advantages of natural stone, and some of the designer's design concepts can only be reflected by the stone tiles.”

Marble tile PK marble, more applications?

The customers of the building materials industry are mainly divided into two types, professional and non-professional. Professionals such as hotel owners and real estate developers pay more attention to product updates and cost-effectiveness. For non-professional customers such as ordinary consumers, the lack of experience in decorative consumption requires the guidance of designers or design units.

When asked about the application of marble tiles and marble, Kong Xiang and Sun Weicheng gave a consistent view. Both of them believed that they would be subject to actual conditions and specific needs. However, Kong Xiang believes that in the relatively large public space, the maintenance cost of using natural marble will be very high, as well as the cost factors, so the use of marble tiles will have an advantage. Sun Weicheng thinks that large space, such as hotels, may require large-scale products such as marble. Due to the radiation problem of marble, home improvement uses more marble tiles.

What are the shortcomings of marble tiles?

It is the major dealers and stores that know best whether the sales of products are good or not. Gu Xinmei Home Furnishings Century City Director Zhi Jian said: "As the marble tile market is profitable and a large amount of capital enters, the current Chongqing market is oversupplying, and the current real estate has cooled slightly, and the demand for the building materials market has fallen. This is the point of all marble manufacturers and Dealers need to pay attention."

In addition, for the Chongqing floor brands to jointly seize the living room market, Zhijian also provided some suggestions for the marble tile companies. “The first is to arouse the awareness of manufacturers, marble tiles can also huddle, to hold the living room market; followed by learning the bathroom brand, attach the brand logo on the marble tile products, in the minds of consumers firmly printed the brand's mark.”

Chongqing real estate optimistic or bad?

The real estate industry and the building materials industry are two sectors that are suffering from cold weather. Chongqing’s real estate sales in 2013 were hot, but whether or not 2014 can reproduce the prosperity of 2013, people in the industry have different opinions. This year, the transaction volume of Chongqing Spring Fair was significantly worse than that of the same period of last year. However, as a real estate company representative, Zheng Kai said: “Although Chongqing Spring Fair this year has fallen by more than 30% compared to last year's Autumn Fair, Chongqing’s commercial housing in the past three years The volume of transactions ranks in the forefront of the country, even exceeding Beijing and Shanghai."

It is reported that Chongqing can build 41.0 million square meters of land that can be developed. It can basically provide six years of continuous supply. The land supply is sufficient. Most development companies are also optimistic about the land sales prospects of the Chongqing market. Zheng Kai predicts: “This year, the probability of commercial housing sales will reach 200,000 units, and this year, the sales of foreign-style house products are better than in previous years. We are still very confident in the high-end market.”

However, it is worth noting that Kong Xiang and Sun Weicheng are not optimistic about the real estate industry. “Marble tiles can grow by 80%, mainly because there are many rich people, and these people are getting more and more rich. They used to live in high-rise bungalows and villas that used to live in houses, but on the other hand, they just can’t afford it. The development volume and construction volume of the entire real estate market have gradually become saturated, but the transaction volume has fallen, which all clearly explains the problem, said Sun Weicheng.