Selection in line with local conditions, highlighting price factors
Although at present, the overall market demand in China's perimeter is rapidly expanding, the demand for preventive products from the industry is increasing at a steady pace in various industries such as communities, the military, education, energy, and factories. However, different industries have different needs for perimeter protection products, because perimeter protection products are more complex than security products such as video surveillance or access control, and different environments have different requirements for perimeter protection products. Need to analyze according to the specific environment of the application site to consider which kind of perimeter detection technology. For example, in the coastal areas, the use of vibration-type perimeter preventive products with a high rate of false positives in pulsed electronic fences and high wind and sand in inland areas has a high rate of false alarms.
Shen Qiang, chief representative of Israel High China Representative Office, said: “A variety of perimeter detection technologies have their own advantages and disadvantages and are suitable for application scenarios. So far, there has not been a perimeter detection technology on the market that can meet any environmental applications. Prevention of the use of products depends on the specific circumstances, for example, the same place (factory, airport, prison, etc.), different geographical environment, the use of the perimeter products are also different; there is another case is that the same kind of week Boundary detection technologies and products, such as tension fences used in inland and coastal areas, are also different in material quality depending on the environment, and various perimeter detection technologies have their own specific market needs."
Under the premise of meeting environmental requirements, “cost budget†is the deciding factor for users to purchase perimeter protection products. The reason is that in addition to the different budgets of each party, the concept of "a substitute for a wall" is still deeply ingrained in the heart of Party A, causing Party A to ignore the concern about the added value of products when choosing products.
Price war: really should not hit again
“At present, the company is mainly engaged in the industrial market, such as electricity, petroleum, and the military. The future market is positioned at nuclear power plants and airports. Due to high product technology and cost, it cannot compete with traditional peripheral product manufacturers. Positioning the mid-to-high-end market,†said Gan Ren, deputy general manager of Ningbo Nuoke Electronic Technology Development Co., Ltd.
It can be seen that many of the peripheral manufacturers are unbearably affected by the price war and have turned their voices in the industry market.
Why does the price war turn into brand war?
The "price war" has caused many peripheral manufacturers to reduce the added value of their products because of price factors. At the same time, profits have also been reduced. This has resulted in the development of products without too much capital investment, which has further widened the gap between domestic and foreign peripheral products. The current domestic users generally believe that the price of domestically produced peripheral products must be lower than that of products produced by foreign manufacturers. Many users can accept high-priced foreign products. Most domestic manufacturers can only sell products at low prices in order to survive.
Shen Qiang, chief representative of Israel’s Magco China Representative Office, said: “While China’s peripheral technology development time is relatively short compared to foreign countries, product stability and experience are insufficient, but in fact domestic manufacturers have the ability to improve these, but the current market environment is not Allow domestic manufacturers to do so, and expect that some large manufacturers will be able to upgrade their products. It is expected that the market will improve in the next two years."
The price war has caused domestic manufacturers to fall into the bizarre circle of "technology is worse than foreign products - lower prices - lower profits - no money for R & D - more technical distance". In the past, many people thought that infrared products could not succeed. However, the real situation was caused by the price war that caused various manufacturers to control the cost of products and reduce the investment in R&D. As a result, the rate of false alarms for products rose steadily, not because of infrared technology errors. Reported high.
Active infrared intrusion detection products, through code modulation technology, improve the detection and prevention of product rigorous degree of interface; through adaptive adjustment of emission intensity and modulation frequency to reduce the false positive rate, product technology, high added value, so the product's applicability and application The range is much wider than traditional infrared, and many industrial markets also apply new infrared intrusion detection products. According to Qiu Liangnan, general manager of Guangzhou Skynet Security Technology Co., Ltd., said: "Intelligent long-distance infrared curtain wall, trigger response time of 20ms, adapt to outdoor harsh environment, can meet the needs of the judicial, Wenbo and other industries, has been successfully applied to more than 50 The prisons, detention centers, Forbidden City and other industries in the Forbidden City have recently won the bid in the perimeter protection system project of the Terracotta Warriors and Horses Museum of Qin Shihuang, which currently belongs to the primary stage detectors, and its development direction is a digital system with TC/TIP communication capabilities. The ultimate development of detection technology is the formation of analytical detection capabilities."
Why does the price war turn into brand war?
At present, some domestic peripheral manufacturers, due to serious homogeneity of products, it is difficult to break through innovation in technology, and instead adopt a vicious competition management mode. Taking infrared perimeter prevention products as examples, the quality of products is uneven, brands are chaotic, and manufacturers The price war between each other was overwhelming, low-quality materials (such as shell ABS, poor transmitting/receiving devices, and transparent sheets) were used, and the use of distances was marked with inferior packaging. Infringement of intellectual property rights among manufacturers, such as plagiarism and imitation, was serious. These reasons have led to a narrower and narrower market for infrared products. Hu Xiangcai, the general manager of Shenzhen Lanxing Technology Co., Ltd., said: “Infrared intrusion detection products must increase market share. Manufacturers must establish brand awareness, make products with heart, and break through infrared intrusion detection products, such as high false alarm rate and maintenance costs. , stability and a series of problems.†As far as the current market is concerned, it is easy for the domestic peripheral manufacturers to produce products, but the quality and stability have yet to be improved, and it takes a long time to persist in accumulating brand culture and create a well-known brand. .
At present, the advantage of domestic low-cost labor is gradually disappearing, and companies that win with prices are facing the challenge of a substantial reduction in profit margins and a shrinking market share. For manufacturers, the market is important, but brands and markets are equally important. Brands are a way for manufacturers to go to market and expand market size. In a sense, "being a brand" is equivalent to "marketing" because the quality of the brand will directly affect the market share.
Although at present, the overall market demand in China's perimeter is rapidly expanding, the demand for preventive products from the industry is increasing at a steady pace in various industries such as communities, the military, education, energy, and factories. However, different industries have different needs for perimeter protection products, because perimeter protection products are more complex than security products such as video surveillance or access control, and different environments have different requirements for perimeter protection products. Need to analyze according to the specific environment of the application site to consider which kind of perimeter detection technology. For example, in the coastal areas, the use of vibration-type perimeter preventive products with a high rate of false positives in pulsed electronic fences and high wind and sand in inland areas has a high rate of false alarms.
Shen Qiang, chief representative of Israel High China Representative Office, said: “A variety of perimeter detection technologies have their own advantages and disadvantages and are suitable for application scenarios. So far, there has not been a perimeter detection technology on the market that can meet any environmental applications. Prevention of the use of products depends on the specific circumstances, for example, the same place (factory, airport, prison, etc.), different geographical environment, the use of the perimeter products are also different; there is another case is that the same kind of week Boundary detection technologies and products, such as tension fences used in inland and coastal areas, are also different in material quality depending on the environment, and various perimeter detection technologies have their own specific market needs."
Under the premise of meeting environmental requirements, “cost budget†is the deciding factor for users to purchase perimeter protection products. The reason is that in addition to the different budgets of each party, the concept of "a substitute for a wall" is still deeply ingrained in the heart of Party A, causing Party A to ignore the concern about the added value of products when choosing products.
Price war: really should not hit again
“At present, the company is mainly engaged in the industrial market, such as electricity, petroleum, and the military. The future market is positioned at nuclear power plants and airports. Due to high product technology and cost, it cannot compete with traditional peripheral product manufacturers. Positioning the mid-to-high-end market,†said Gan Ren, deputy general manager of Ningbo Nuoke Electronic Technology Development Co., Ltd.
It can be seen that many of the peripheral manufacturers are unbearably affected by the price war and have turned their voices in the industry market.
Why does the price war turn into brand war?
The "price war" has caused many peripheral manufacturers to reduce the added value of their products because of price factors. At the same time, profits have also been reduced. This has resulted in the development of products without too much capital investment, which has further widened the gap between domestic and foreign peripheral products. The current domestic users generally believe that the price of domestically produced peripheral products must be lower than that of products produced by foreign manufacturers. Many users can accept high-priced foreign products. Most domestic manufacturers can only sell products at low prices in order to survive.
Shen Qiang, chief representative of Israel’s Magco China Representative Office, said: “While China’s peripheral technology development time is relatively short compared to foreign countries, product stability and experience are insufficient, but in fact domestic manufacturers have the ability to improve these, but the current market environment is not Allow domestic manufacturers to do so, and expect that some large manufacturers will be able to upgrade their products. It is expected that the market will improve in the next two years."
The price war has caused domestic manufacturers to fall into the bizarre circle of "technology is worse than foreign products - lower prices - lower profits - no money for R & D - more technical distance". In the past, many people thought that infrared products could not succeed. However, the real situation was caused by the price war that caused various manufacturers to control the cost of products and reduce the investment in R&D. As a result, the rate of false alarms for products rose steadily, not because of infrared technology errors. Reported high.
Active infrared intrusion detection products, through code modulation technology, improve the detection and prevention of product rigorous degree of interface; through adaptive adjustment of emission intensity and modulation frequency to reduce the false positive rate, product technology, high added value, so the product's applicability and application The range is much wider than traditional infrared, and many industrial markets also apply new infrared intrusion detection products. According to Qiu Liangnan, general manager of Guangzhou Skynet Security Technology Co., Ltd., said: "Intelligent long-distance infrared curtain wall, trigger response time of 20ms, adapt to outdoor harsh environment, can meet the needs of the judicial, Wenbo and other industries, has been successfully applied to more than 50 The prisons, detention centers, Forbidden City and other industries in the Forbidden City have recently won the bid in the perimeter protection system project of the Terracotta Warriors and Horses Museum of Qin Shihuang, which currently belongs to the primary stage detectors, and its development direction is a digital system with TC/TIP communication capabilities. The ultimate development of detection technology is the formation of analytical detection capabilities."
Why does the price war turn into brand war?
At present, some domestic peripheral manufacturers, due to serious homogeneity of products, it is difficult to break through innovation in technology, and instead adopt a vicious competition management mode. Taking infrared perimeter prevention products as examples, the quality of products is uneven, brands are chaotic, and manufacturers The price war between each other was overwhelming, low-quality materials (such as shell ABS, poor transmitting/receiving devices, and transparent sheets) were used, and the use of distances was marked with inferior packaging. Infringement of intellectual property rights among manufacturers, such as plagiarism and imitation, was serious. These reasons have led to a narrower and narrower market for infrared products. Hu Xiangcai, the general manager of Shenzhen Lanxing Technology Co., Ltd., said: “Infrared intrusion detection products must increase market share. Manufacturers must establish brand awareness, make products with heart, and break through infrared intrusion detection products, such as high false alarm rate and maintenance costs. , stability and a series of problems.†As far as the current market is concerned, it is easy for the domestic peripheral manufacturers to produce products, but the quality and stability have yet to be improved, and it takes a long time to persist in accumulating brand culture and create a well-known brand. .
At present, the advantage of domestic low-cost labor is gradually disappearing, and companies that win with prices are facing the challenge of a substantial reduction in profit margins and a shrinking market share. For manufacturers, the market is important, but brands and markets are equally important. Brands are a way for manufacturers to go to market and expand market size. In a sense, "being a brand" is equivalent to "marketing" because the quality of the brand will directly affect the market share.
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