At the "2014 China Urbanization Opportunity High-end Forum" recently held, Zou Chuansheng, President of the China Stone Association, highlighted that the Chinese stone industry is on the brink of three major transformations: industrial restructuring, geographic relocation, and technological upgrading. These shifts are expected to shape the future direction of the sector.
Zou noted that in the past, Chinese stone processing companies primarily focused on export markets and large-scale investment projects, with the domestic consumer market remaining underdeveloped. However, he emphasized that this dynamic is set to change. In the coming years, the industry will aim for a more balanced approach, where the export, investment, and consumer markets will all hold equal importance. With an estimated 10 million home renovation projects taking place annually in China, the demand for natural stone is projected to grow significantly. As more people own homes, the potential for stone usage in residential settings is becoming a key growth opportunity.
Another significant trend is the shift in industrial location. Currently, many of China's stone resources are imported through coastal provinces like Guangdong and Fujian, where they are processed before being distributed. The main consumption areas remain concentrated along the southeast coast. Zou pointed out that the industry is moving toward a more balanced regional distribution, with the goal of relocating production closer to the central and western parts of the country. This move is expected to reduce transportation costs and better align supply with local demand.
The third major transformation involves industrial upgrading. Zou stressed that China has become a global leader in stone production, export, and consumption. To maintain its competitive edge, the industry must embrace innovation across multiple dimensions—product design, management systems, and marketing strategies. Additionally, there is a growing emphasis on resource efficiency and environmentally friendly production methods to ensure sustainable development.
The forum, organized jointly by the China Stone Association and the China Huanghua Port International Stone Trade City, provided a platform for industry leaders to discuss these critical developments and explore ways to drive the sector forward in the years ahead.
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