BYD's record in Japan is remarkable. According to the company, there is currently one BYD in every three pure electric buses in the bus market in Japan.
BYD is not satisfied with the status quo. Liu Xueliang, general manager of BYD's Asia-Pacific auto sales division, said, "In the future, BYD plans to introduce a comprehensive diversified new energy product portfolio to Japan, including pure electric buses, trucks, forklifts and other pure electric vehicles, as well as more models of solar energy. Products and energy storage products." In the diversified new energy product portfolio, BYD has high hopes for the tailor-made pure electric bus J6. On March 25 this year, BYD announced in Tokyo that it would accept J6 orders designed specifically for Japan.
Compared with other car products, J6 has the advantage of compact body (length 6.99 meters, 2.06 meters wide, 3.1 meters high) and low floor design, which satisfies the needs of Japan's aging society, on narrow streets in Japan. It can also be unimpeded. The price of J6 is also very reasonable. The unit price (excluding tax) is only 19.5 million yen (equivalent to about RMB 1.23 million), which is almost the same as the price of Japanese-made diesel buses. "J6 will be delivered on the eve of the Tokyo Olympics, and strive to sell 1,000 units in the next five years." This sales target reflects BYD's confidence in the J6 competitive advantage.
The “customization†of vehicles has always been regarded as an important symbol for car companies to gain greater market share and move towards a new stage of development. This is not the first time BYD has introduced a customized bus. In October 2015, BYD built the world's first pure electric double-decker bus for Lancaster Palace in London, England. This bus has successfully solved the problems of vehicle weight and mileage balance, vehicle space and power balance.
Liu Xueliang emphasized, “We can carry out innovative R&D and manufacturing of the size, appearance and function of vehicles according to the 'unique needs' of each market.†Insiders pointed out that this and BYD have thoroughly penetrated the core technology of electric vehicles and have more than 300 cities in the world. The experience of delivering pure electric buses is inextricably linked.
In mid-May, most of the Japanese archipelago entered the summer mode, and the Japanese plateau wetland, which is more than 1,400 meters above sea level, is still covered with snow that has not yet melted. On the 18th, a special ceremony was held at the Owase National Park, one of the 100 scenic spots in Japan. The BYD electric bus operation opening ceremony marked the official opening of the BYD pure electric bus in Owase National Park. This is the fourth time that BYD has successfully delivered electric buses in the Japanese market after Kyoto, Okinawa and Iwate.
Owase National Park forms Japan's largest mountain wetland across Japan's Fukushima, Tochigi, Gunma, and Niigata prefectures, Owase, and Aizu, Mt. From spring to summer, the various flowers in the tail stag wetlands compete for beauty, and the fresh air and beautiful scenery make people linger. In order to protect the natural landscape of the "Wan Nian Wethara", the Japanese customer Aizu Atsumoto Auto Co., Ltd. introduced a zero-emission BYD pure electric bus. The president of the company, Sato Junki, said earlier that he had visited the car companies and terminal bus operators in the European and American markets, and finally chose BYD. BYD not only masters the core technology of electric vehicles, but also has a huge manufacturing scale. "This company deserves our trust."
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