In today's increasingly fierce competition, China has entered a new era of the Internet with development, and more people communicate through the Internet. The network promotion method is increasingly favored by the bathroom brand merchants because of its low cost and accurate target customers.
Low cost standard brand bathroom favors network promotion
According to statistics from the China Internet Information Center, in the first half of this year, the number of Chinese netizens has exceeded 300 million, and it still maintains a momentum of rapid growth, leading the global Internet. As of the end of June 2009, the three indicators of the size of netizens, the number of broadband Internet users, and the number of international top-level domain names still ranked first in the world. At the same time, as a convenient interactive platform, the Internet is building a bridge for consumers to communicate with corporate brands and become a new means for corporate customer relationship management. More and more young people like to understand and master the brand information of the building materials industry through the Internet.
As the market competition becomes more and more fierce, sanitary ware products as part of it will inevitably be impacted. The traditional promotion methods have high costs and are slow to take effect. Because of the features of low cost and accurate target customers, network promotion methods are increasingly favored by sanitary brand merchants. And just in the moment, when the hot summer is coming, fewer and fewer consumers are willing to risk the heat to buy sanitary ware, and the brand bathroom is gradually shrinking for traditional marketing. The survey found that more and more publicity is being promoted by the sanitary brand through large-scale websites, such as brand promotion and new product listing, which greatly exceeds the proportion of traditional media.
According to Li Jianhai, president of Hanmark's APAC Asia Pacific, since the Hanmark bathroom brand entered China, it has always attached importance to the promotion of the Internet. At present, the consumer groups targeted by Hanmark's products are 25- to 45-year-olds, and the source of information for these people is mainly through the Internet. The network is accepted by most people in modern times. If you want to understand bathroom products, you will get a lot of information as long as you enter the bathroom brand online and enter the words â€œbathroom, faucetâ€. Therefore, network promotion will be the most important promotion method for companies in the future, and even for the entire bathroom industry.
Network promotion "three steps" Enterprises must understand how to analyze, select and execute
As more and more people begin to use the Internet to understand related product knowledge, more and more sanitary companies pay more attention to network promotion. How to display their own product information to the target consumer's eyes through the online channels has become a topic of concern for many companies.
It is dangerous to begin blindly promoting without the analysis of the user population of the product. This will not only take a lot of time and effort, but will not achieve the desired results. To carry out network promotion, first of all, it is necessary to analyze the product-specific user population, to understand well where the user population is concentrated, and to find the right place. The promotion effect achieved is naturally good.
After clarifying where the user population and user population often gather, the next step is to develop a targeted network promotion program. When formulating a plan, it is necessary to integrate some promotion methods that are conducive to obtaining the best results. For example, as a sanitary ware manufacturer, you want to use the Internet to promote yourself, so as to achieve the purpose of investment promotion, promotion, etc. The most effective method is of course to choose the largest and most professional e-commerce website in the sanitary ware industry for promotion. As the largest and most professional e-commerce website in the sanitary ware industry, China Jiejie.com not only provides a platform for manufacturers to promote, but also offers a merchant investment service for manufacturers. It is convenient and practical, with a novel investment model, and a large amount of effective information. Not long after use, it has achieved more optimistic results.
Finally, execution capability is also the key to becoming a good promotion. Execution ability, that is, doing things seriously or not, the size of the ability to do things. We must not only earnestly do things, but also grope valuable experiences from them so that we can ensure continuous development in the future.