In the trend of personalized and diversified consumption, the “one size fits all†approach has not worked. In the hardware industry, the medium, high and low end consumer markets have different needs for products. For hardware companies that are actively seeking more markets, implementing a multi-brand strategy is undoubtedly a great tool for expanding market share.
Segmentation of strategic market brand positioning is more clear
The consumer market has medium, high and low points. According to the different needs of various consumer markets, hardware companies have developed a targeted brand strategy, which is more conducive to segmenting the market, including more consumers, and making the brand image in the eyes of consumers. It is more clear and focused, which is conducive to the rise of corporate brands from “well-known in the industry†to “well-knownâ€.
Ningbo Jiejie Tools is a well-known auto parts manufacturing supplier. In the process of its brand implementation strategy, the domestic market mainly promotes the “JJtools†brand, while the overseas market mainly promotes the “jerway†brand to adapt to different domestic and international consumption concepts.
Multi-brand can effectively avoid the "linking effect"
In the case of a crisis in the brand, for example, if a company's brand has quality problems, its products of various categories must be implicated. Multi-brand is the best in terms of brand operation.
In summary, the multi-brand strategy has great advantages: attracting more consumers and highlighting brand competitiveness. However, it should be noted that there are certain risks in the multi-brand strategy, which makes the hardware enterprises easy to cause confusion, the tail can not be lost, and the poor management will drag the enterprise.
Since many brands are difficult to remember by more consumers, it is often the same corporate brand that is mistaken for another company's business name. These are all there. In addition, the counterfeiting and cottages in the current market are serious, and the awareness of corporate rights protection is very weak. Multi-brand strategy will bring greater counterfeiting and imitation risks to enterprises, and at the same time put forward higher requirements for hardware companies to defend their intellectual property rights.
How to develop the road of China's hardware brand, how to develop the multi-brand strategy of hardware, these need "hardware people" to cross the river by feeling the stones, constantly explore, and steadily move forward in the exploration.
(1)Tubing : CPVC is mainly used for processing tubing and hot water delivery and corrosion medium. It can keep enough strength if the temperature is less than 100℃ and can be used for long time under higher inner pressure. CPVC pipe can be used as hot sewage pipe, electroplating solution piping, thermochemistry agent transfer piping of enterprises and the wet chlorine transfer piping.
(2) Fitting : CPVC Resin can be used to produce the fittings of flow pipe, filtering material, and spin-drier etc, as well as electrical appliances and electronic parts such as wire way, conductor protective layer, electric switch, fuse closure door and insulation material of cable. etc.
(3) Corrugated board : the CPVC corrugated board has the natural corrosion resistance, resistance to high (low) temperature, heat insulation performance is excellent.
(4)Foaming material :The heat resistance of foaming material of CPVC is better than that of PVC. The shrinkage at high temperature is very small. It can be used as heat preservation material of heat water pipe and steam pipe and so on. The retentivity to solvent of CPVA with chlorine content more than 60% is very good. The CPVC can be put into the solvent for foaming which can produce the gas while heated, and you can get the homogeneous and minor forming gas. The solvent such as hydrocarbon, aether and aldehyde etc with boiling point of 50- 160℃ can be used as vesicant.
Packing and Storage :
Kraft-paper bag, Net Weight of 25±0.2kg per bag ; the product should be stored in dry and ventilated warehouse, to prevent sunlight and moisture, stack height no more than 10 bags, It is not dangerous cargo.
Advantage of CPVC Resin
CPVC resin has excellent high temperature resistance, corrosion resistance and flame retardant properties, widely used in production of different industrial pipe, hot and cold water pipe and fire fighting pipeline, superiority as follows :
(1) Widely use scope: CPVC the vicat softening point higher 40℃ than PVC resin, rigid PVC products safe use of the average temperature is not more than 60℃, and CPVC hard products can be used between 40℃ and 98 ℃ for a long time, it`s the few polymer can be used in high temperature and high pressure.
(2) The superior mechanical properties : CPVC tensile strength than PVC increases by about 50%, than ABS resin, PP resin increases by about 1 times. Especially close to 100℃, CPVC can still maintain a strong rigidity, can fully meet at this temperature to the requirements of the equipment and pipeline.
(3) Chemical resistance: CPVC not only in room temperature resistance to chemical corrosion performance is excellent, and at higher temperature still has the very good acid and alkali resistance, chemical resistance, far better than PVC and other resin.
(4) Good flame retardant : CPVC excellent flame retardant automatic quench, the time limit oxygen index is sixty, because in the air will not fire, with no flame drip, restricted diffusion flame and the smoke generation characteristics.
(5) Thermal conductivity: heat conduction coefficient of CPVC is only 0.105 KW/(mk), with CPVC processing of heat pipe, heat loss, less of heat insulating layer.
(6) From the influence of residual chlorine in water, Polyolefin materials (such as PP, PE) meet water residual chlorine can be decomposed, and CPVC is not be water residual chlorine influence, won't appear crack and drip.
(7) Processing formability: The same processing methods with PVC products, very easy and convenient
CPVC Compound,Pipes Grade CPVC Compound,Fittings Grade CPVC Compound
Shandong Gaoxin Chemical Co.,Ltd , http://www.gaoxinchem.com