In the next 3-5 years, sanitary ware industry may usher in market changes

With the development of the sanitary ware industry in the past 20 years, the pattern of foreign brands and domestic brands has been equally divided. Although there is still a certain gap between China's own brands and international brands, the production capacity and product quality of Chinese mainstream bathroom brands are no less than any foreign brands. At the same time, as with many foreign brands such as TOTO, American Standard, and Kohler, the Chinese sanitary ware industry It has also entered the era of marketing in an all-round way. On the basis of focusing on quality, more and more attention has been paid to channels, promotion, promotion and other means. The "national team" represented by numerous domestic first-line brands such as Wrigley, Huida, Emperor, Faenza, etc. , Has launched a comprehensive competition with foreign first-line brands in the vast Chinese market. This kind of market competition is bound to trigger industry reshuffle in 3-5 years. Just like the home appliance industry: Ebbing and going to the false. Ask the vast land, who can really scold rivers and lakes?

Technological development, leading the development trend of the industry In 2011, the furniture, smart, environmentally friendly sanitary products are deeply loved and sought after by consumers. The style of sanitary ware will also become more direct and prominent. In terms of materials, in addition to traditional ceramics, the reporter found that acrylics, which are commonly used in bathtubs in recent years, are also used in toilets. Although the toilet industry still dominates ceramic products, with the increase in people’s awareness of environmental protection, The numerous acrylic sanitary ware products represented by the Imperial Sanitary Ware emerged in the market and gave consumers more room to choose. In the reporter's opinion: This kind of polymer material with super stability has lower radiation than human bone radiation, almost no water absorption, anti-aging, multi-color and many other characteristics, and has been highly "hold" by consumers. Especially when the bathroom tiles are colorful, the corresponding toilets, bathroom cabinets and bathtubs need a "colored combination", and the reporter also learned that the imperial toilets, bathroom cabinets and bathtubs can achieve styles and materials. The perfect match of colors. Especially by the high-end fashion people, environmental protection people of all ages!

Discounts, special offers, buy gifts. . . Who do you recognize?

In this year's National Bath Promotional War, the reporter walked into a home market in Chengdu. Once in the market, it was immediately attracted by the numerous promotional activities of various businesses: TOTO, American Standards and other foreign brands have hit 6 percent or less, and there are toilets like Lejia bathroom. Original price: 5,296 yuan, National Day has 2399 Yuan, equivalent to 4.5% off. And many domestic brands such as: 888 yuan imperial toilet, 699 yuan Huida shower, that price is quite "Ray". One of the emperor's pure copper faucets, the price is a step to do: 299 yuan, so that shoppers can not refuse. Unlimited, undefended, attracted a large number of "decoration fans." As for methods such as Ausman bathroom, sending cash coupons and sending pendants have become the norm in the industry, and consumers are willing to accept these favors. Many businesses have earned enough popularity, and customers have also bought good-quality and inexpensive products. Both buyers and sellers are happy. In order to gain more consumers to enter their own doors, Wrigley, Faenza and other brands have tried their best to meet the requirements of courtesy, shopping lotteries, and spending exemptions. Only unexpected, not impossible of! Taking a look at this year's National Day promotional campaign of the sanitary ware industry, the reporter noted that the marketing mode has changed from the simplest “price promotion” to “cost-effective marketing”. Although this year's sanitary ware industry did not imagine the “golden nine silver ten”, but the domestic flagship brands such as Jiumu, imperial sanitary ware and other brands in the low market environment is also not a small gain.

The Future of the Sanitary Ware Industry After learning about the promotional price war, the reporter learned from a clerk who has been in the sanitary ware industry for a decade now: Since 2009, sales of most bathroom brands have been declining year by year. Quite powerful. The brand she serves is also one of the few in the country, but it is also affected. Especially affected by this year's national home purchase policy, major brands are desperately trying to seize market share. Whoever can be bigger and stronger will be able to finally laugh! It can be foreseen that: With the continuous increase in production costs and operating costs, the industry's profits will decline year by year, and a large number of "Miscellaneous Brands" within the sanitary ware industry will soon be under the news. The brand operation will become the key to a new round of reshuffling for the sanitary ware industry!