Home intelligence touches hardware nerves

According to statistics, the total import and export volume of China's hardware industry reached 74.923 billion U.S. dollars last year, a year-on-year increase of 30.1%. Among them, total exports amounted to US$57.51 billion, an increase of 31.4% year-on-year, and imports totaled US$17.412 billion, a year-on-year increase of 26%. In the low point of development, the association led the industry to adjust its tactics, speed up the transformation and structural adjustment, and shifted from exporting to domestic trade with foreign trade and domestic and foreign markets, and continued to open up the domestic market. This positive effect has led to significant results, led to a comprehensive rebound in the hardware industry, in particular, showing an explosive growth in the domestic market, achieving a 27% rapid growth in the industry.

Intelligence is a major development trend of home hardware. Home life is more and more important to individuals, and the requirements for home comfort are also increasing. Nowadays, the lazy style of life that people hope will require more and more humanized and intelligent hardware. This is more evident in the cupboard industry where hardware use reaches 35%. Such as the introduction of electronic smart pumping in the field of foreign high-end cabinets, to achieve the cabinet "no handle" simple design, "touch." The use of new types of damping and slide rails has enabled cabinet drawers to carry heavy load, no rebound, and no leakage, while extending the service life of the damping and slide rails. In the integrated bathroom design, water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. have also begun to enter people's lives, providing the necessary conditions for the home to the direction of intelligent development.

The status of hardware in the home is so important, but the domestic high-end home hardware market and the profitable brand market are mostly occupied by imported hardware companies. Major well-known brand furniture and cabinet hardware accessories are basically imported hardware companies such as Blum, Hettich and other European companies swept, using the hardware accessories of Germany or Italy became the biggest selling point of furniture after the plate.

Market development began to diversify Home hardware can be divided into ordinary and special two categories according to the setting, the former including hinges, hinges, slides, etc., the latter including bathroom hardware and kitchen accessories. Among them, hinges, slide rails, hinges, and locks are used most frequently in life and are therefore more important. In recent years, due to the continuous improvement of consumer demand, greater demands and higher requirements have been placed on hardware accessories. Take the furniture industry, the quality and grade of furniture is mainly reflected in the selection of hardware accessories. Inconvenient use of furniture, to a large extent, is due to the improper selection or lack of hardware accessories. The industry has often said: "As long as the corresponding hardware accessories, very complex multi-functional furniture can be produced." Industry sources said that the value of hardware accessories in furniture accounted for 5%, but the operating comfort accounted for 85%. The importance of hardware accessories in furniture can be seen.

In the past, home hardware was more emphasis on its mechanical properties, rust resistance, moisture resistance, and fatigue properties of moving parts. In today's increasingly demanding personalization and integration of home furnishings, apart from satisfying the above-mentioned functionalities, home hardware must also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Take the most common handle, the current market in addition to the stainless steel handle, there are black, bronze, light chromium, pearl nickel plus transparent paint, in the shape, there are European, Chinese, conventional, shaped, etc. And so on, to meet the diverse needs of consumers.

What's more, the Good International Group has launched a 2-carat diamond handle at the 2009 International Building Materials Decoration Fair following the launch of a pure gold handle worth RMB 108,000 in 2008. Home decoration hardware development trend is evident.

In recent years, the market competition has been dominated by low-cost methods. The trend of “outward” development of domestic household hardware companies is quite obvious. At that time, although there were many internal companies in the industry, due to the low cost and fierce competition, most companies relied on reducing product sales. In order to obtain market prices, corporate profits are very low. Basically, they can only maintain production, but it is difficult to make money. The consequences are low product prices, low added value, and low profits. Companies do not have enough funds. Continuous development. If the enterprise can not progress, the industry will be difficult to upgrade, resulting in unsatisfactory results. Enterprises do not have sufficient funds to ensure that product design and technological content cannot be improved. Plagiarizing and accepting orders from overseas companies will become the ultimate choice for business survival. This will inevitably lead to the absence of domestic hardware accessories in the high-end market.

With the vigorous development of domestic cabinets, sanitary ware, and other home industries, most companies have begun to pay attention to the vast domestic market. Export to domestic sales has become the focus of corporate strategic development. Home hardware companies are deeply aware of this. "In the future, our goal is to deeply intervene in the domestic mid-to-high end market. We have already done research." A hardware manufacturer that has long been making OEM products believes that due to long-term export abroad or for For foreign investment, many domestic companies are very strong in product quality. "The key lies in changing the previous practice of re-production and light branding, and strengthening brand management capabilities and strategic awareness of corporate image. This will certainly achieve its due market position.

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