The security industry should not be biased in favor of a national strategy

China's security industry has experienced rapid development for 31 years and is gradually entering a mature stage. From the perspective of industry development, security is a “sunny industry” and the growth rate of the security industry is also rising. According to reports, during the "Eleventh Five-Year Plan" period, security electronic products developed rapidly, with an average annual growth of about 25%. By the end of the “Twelfth Five-Year Plan” period, the security industry will achieve the overall goal of doubling its scale. The average annual growth rate is about 20%. In 2015, the total output value reached 500 billion yuan, and the added value was 160 billion yuan. The annual export delivery value reached 60 billion yuan or more. As a whole, the national situation of the security industry is “very good.” With the increasing growth rate of the industry, security and new-foundation companies are also emerging like “spring bamboo shoots”, and some stronger companies are also preparing for intensive listing. . However, the outlook for China's security industry is really "sunny" and "unlimited development." Security companies really can "get peace and mind" sitting on the ground to collect gold?

China's Security Industry Looks Beautiful The HC Security Network pointed out in the "2007 Security Industry Survey Research Report" that China's security output value was only 25 billion yuan in 2000. After a period of rapid development during the "10th five-year plan", the output value in 2005 exceeded 90 billion yuan. In 2006, the output value reached 118 billion yuan. In 2007, it continued to grow at a high rate of 145 billion on the basis of 2006. It is estimated that in the coming years, due to the reduction of traditional security-related field requirements, the overall growth rate of the security industry will slow down. It is expected that by 2010 China's security output value will reach 200 billion yuan. In the process of development, video surveillance has gradually become the main product of the security industry, and the rise of the Internet of Things has also brought a larger market for the security industry. Needless to say, the rapid development of the security industry in China is obvious to all. At this point, there is also a "global security ***" in the industry.

However, some people in the industry believe that the “global security ***” statement is somewhat arrogant. China's share of security in the world is not very large. As far as he knows, the world's larger security companies are in the United States and Germany, and they are more focused on overall solutions. If we look at the number of security companies, however, China is sure to be the most.

Security, as a national demand, has brought a steady stream of market demand to the security industry. However, there are still some gaps between giants in the security industry and giants in home appliances and real estate industries. Judging from the current data, Hikvision's market value is around RMB 46 billion, and its sales in 2009 were around RMB 2.3 billion. It is currently the largest enterprise in the domestic security industry, and Huawei’s annual sales reach 100 billion yuan. the above. In 2010, the output value of domestic security was around 200 billion yuan. With the current domestic security market demand, it has been difficult to meet the needs of the company's rapid growth.

The lack of innovation in the security industry requires national guidelines Security companies have also exposed the industry's shortcomings while achieving rapid development. Du Wei, deputy general manager of the TCL new technology, believes that the Chinese security industry has a common limitation is the pursuit of short-term benefits, some companies in the initial stage of product investment is to sell large, high-profit, low threshold, and short-term Rewarded, but really research high-end, cutting-edge products rarely.

The security industry is different from home appliances and telecommunications. These areas involve national strategic issues and are incorporated into the overall scope of the National Development and Reform Commission and the national information industry. Products involving the people's livelihood will be detrimental to China’s economy if they are restricted by foreign companies. As a result, the state has placed great emphasis on the planning of home appliances, communications, and other fields and has given more guidance. However, China's security industry, such as in the field of video surveillance, burglar alarms and other areas in the world does not have its own obvious competitive advantage.

The security industry needs to develop together with national strategies. In the 12th Five-Year Plan, the government has strategically supported the seven emerging industries. These include new energy, new energy vehicles, energy conservation and environmental protection, a new generation of information technology, biology, high-end equipment manufacturing, and new materials. The focus of "energy saving" is the smart grid, which will increase the security of the new market. Although the Internet of Things has attracted much attention, its market prospects are also relatively large, but it is not specifically designed for the security industry. Security is only a small branch within its scope.

According to Du Wei, the new TCL technology, the security industry is currently affected by the size of the market. Security products do not have many applications in the household consumption category. The security industry also mainly promotes household consumer products as a unit. Just as the country is now calling for the promotion of digital homes, smart security is only part of the digital home. However, the real digital home and triple play need to be interconnected, but the support of manufacturers is very limited, and more is not compatible. The digital home is still only a demonstration base and it has not yet been put into practical use. In the national strategy, the scope involved in security is still relatively small, so the development of the security industry also requires more support from the country.

Although the prospects of the security industry are optimistic, there is still an unreasonable industrial structure with low levels; the scale of the enterprises is small, and the management and management methods are lagging behind; the ability of independent innovation in science and technology is weak, many key technology products rely on imports; the industry management is weak, the market Order is not standardized and other issues. Security companies in addition to their own innovation, the industry needs to specify standards, the entire industry also needs the support of national strategies to develop more lush.