I am an insider who has been operating hardware sales for 10 years. However, since the fourth quarter of 2008, the global financial crisis that has not happened in the past 100 years has caused the export-oriented enterprises in the hardware industry to be seriously affected. Overnight, the product export orders disappeared, and some of the signed export contracts have even been paid, and they are also returned under various excuses. According to customs statistics, in 2009, the export value of domestic hardware products represented by tool hardware, construction hardware, locks, knife and scissors, zippers, etc. decreased by 20.4% compared with the previous year. The reasons for this situation are related to the global economic environment. On the other hand, the main reason is that the industrial structure of China's hardware industry is not reasonable. Many export enterprises are mainly OEMs. They do not have their own brands and sales channels. Imports, low-end products are seriously over-supplied, thus making the core competitiveness of products not strong. To change this situation, it is the best policy to achieve industrial upgrading. However, if the hardware industry wants to take the industry to improve this move, it is the key to improve the quality of products in the enterprise and industry.
Recently, China Hardware Products Association launched a quality-oriented promotion year in the national hardware industry, aiming at solving the problems and shortcomings in the structure, quality, brand and channel of China's hardware products, taking innovation as a breakthrough and guiding enterprises to be firm. Establishing quality is the development concept of the company's life, strengthening the sense of integrity and responsibility, improving product competitiveness, allowing high-quality and high-quality products to enter the domestic and international markets, and enhance the image and status of the industry. Zhang Dongli, chairman of the China Hardware Products Association, pointed out that at present, the hardware industry is facing the core issue of transforming the development mode and enhancing the competitiveness of the industry. The hardware industry must take the development path of high standards, high quality and high efficiency, so that the industry will compete in the future market. In a favorable position.
The quality-led annual promotion activities carried out by the hardware industry include many rich contents, but the core is: to expand domestic demand and independent innovation, to change the development mode, to promote industrial restructuring, technological progress, standard improvement, and energy conservation. The pace of environmental protection, brand building, market development and industrial transformation and upgrading. Specifically, it is mainly reflected in the following aspects:
1. Focus on promoting technological progress and technological innovation in the industry
Guide enterprises to effectively carry out R&D and design through production, study and research methods, strive to make breakthroughs in key core technologies, and obtain patent results to form independent intellectual property rights. At the same time, we must increase the application of new materials, new technologies, new processes and new equipment to achieve new levels of product manufacturing and continuously improve labor productivity.
2. Market-oriented and promote industrial restructuring
First of all, we must encourage OEM-based export enterprises to actively expand the domestic market, create their own brands, and start marketing network construction while further consolidating the existing international market. At the same time, we must guide the whole industry to increase investment in manpower, material resources, financial resources, etc., and increase the proportion of domestic hardware products sold in the domestic high-end market. Secondly, in view of the current large proportion of domestic hardware industry exports and the imbalance between urban and rural markets, we will vigorously develop marketable products and increase the development of rural markets.
3. Increase the standard revision and revision to ensure the continuous development of the industry
On the one hand, it is necessary to increase the training of standardization personnel to ensure the quality and timeliness of various standards and revisions; on the other hand, it is necessary to carry out quality survey activities based on the implementation of standards throughout the industry, and find out the entry points for improving product quality and standards. To guide the healthy development of the industry.
4. Improve low-carbon awareness and promote energy conservation, emission reduction and environmental protection in the industry
Rely on technological innovation, develop and produce low-energy, low-consumption, low-pollution and high-efficiency safety and health products, promote green manufacturing, and gradually reduce the carbon dioxide emission targets of the whole industry.
5. Vigorously develop domestic and foreign markets and strengthen international exchanges and cooperation
On the one hand, it continuously improved the quality of China International Hardware Exhibition and China International Cabinet, Kitchen and Bathroom Products and Technology Expo, and enhanced the influence of industry in domestic and foreign markets; on the other hand, actively organized enterprises to participate in the International Hardware Exhibition in Cologne, Germany and Las Vegas, USA. International Hardware Exhibition, and organize hand tools companies to go to Taiwan for exchanges, etc., through international exchanges to find deficiencies, and effectively improve.
6. Promote brand building
With the recognition and evaluation of well-known brands in the industry as a means to improve the brand awareness and market share.
I hope that China's hardware industry can make great progress, get rid of the fake brand hat, and innovate! We need a new generation of Chinese people to work hard!
Recently, China Hardware Products Association launched a quality-oriented promotion year in the national hardware industry, aiming at solving the problems and shortcomings in the structure, quality, brand and channel of China's hardware products, taking innovation as a breakthrough and guiding enterprises to be firm. Establishing quality is the development concept of the company's life, strengthening the sense of integrity and responsibility, improving product competitiveness, allowing high-quality and high-quality products to enter the domestic and international markets, and enhance the image and status of the industry. Zhang Dongli, chairman of the China Hardware Products Association, pointed out that at present, the hardware industry is facing the core issue of transforming the development mode and enhancing the competitiveness of the industry. The hardware industry must take the development path of high standards, high quality and high efficiency, so that the industry will compete in the future market. In a favorable position.
The quality-led annual promotion activities carried out by the hardware industry include many rich contents, but the core is: to expand domestic demand and independent innovation, to change the development mode, to promote industrial restructuring, technological progress, standard improvement, and energy conservation. The pace of environmental protection, brand building, market development and industrial transformation and upgrading. Specifically, it is mainly reflected in the following aspects:
1. Focus on promoting technological progress and technological innovation in the industry
Guide enterprises to effectively carry out R&D and design through production, study and research methods, strive to make breakthroughs in key core technologies, and obtain patent results to form independent intellectual property rights. At the same time, we must increase the application of new materials, new technologies, new processes and new equipment to achieve new levels of product manufacturing and continuously improve labor productivity.
2. Market-oriented and promote industrial restructuring
First of all, we must encourage OEM-based export enterprises to actively expand the domestic market, create their own brands, and start marketing network construction while further consolidating the existing international market. At the same time, we must guide the whole industry to increase investment in manpower, material resources, financial resources, etc., and increase the proportion of domestic hardware products sold in the domestic high-end market. Secondly, in view of the current large proportion of domestic hardware industry exports and the imbalance between urban and rural markets, we will vigorously develop marketable products and increase the development of rural markets.
3. Increase the standard revision and revision to ensure the continuous development of the industry
On the one hand, it is necessary to increase the training of standardization personnel to ensure the quality and timeliness of various standards and revisions; on the other hand, it is necessary to carry out quality survey activities based on the implementation of standards throughout the industry, and find out the entry points for improving product quality and standards. To guide the healthy development of the industry.
4. Improve low-carbon awareness and promote energy conservation, emission reduction and environmental protection in the industry
Rely on technological innovation, develop and produce low-energy, low-consumption, low-pollution and high-efficiency safety and health products, promote green manufacturing, and gradually reduce the carbon dioxide emission targets of the whole industry.
5. Vigorously develop domestic and foreign markets and strengthen international exchanges and cooperation
On the one hand, it continuously improved the quality of China International Hardware Exhibition and China International Cabinet, Kitchen and Bathroom Products and Technology Expo, and enhanced the influence of industry in domestic and foreign markets; on the other hand, actively organized enterprises to participate in the International Hardware Exhibition in Cologne, Germany and Las Vegas, USA. International Hardware Exhibition, and organize hand tools companies to go to Taiwan for exchanges, etc., through international exchanges to find deficiencies, and effectively improve.
6. Promote brand building
With the recognition and evaluation of well-known brands in the industry as a means to improve the brand awareness and market share.
I hope that China's hardware industry can make great progress, get rid of the fake brand hat, and innovate! We need a new generation of Chinese people to work hard!
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