"The occurrence of this epidemic demonstrates the enormous resilience and potential of China's economic development. The long-term upward trend will not change, and the pace of economic and social development will not stop. In the future, the main theme of" housing, housing and speculation "will not Changes will ensure that the strategic decision to ensure the stable and healthy development of the real estate industry will not change. After this epidemic, the development of the building materials and household industry will be healthier. After the outbreak, the suppressed rigid demand will erupt. There is an explosive growth. "On February 27, at the" Golden Taiwan Round Table "on the People's Online-People's War Epidemic? Real Estate and Home Furnishing Enterprise Countermeasures, the Chinese Chamber of Commerce for Building Materials Circulation Association and Senior Economist Qin Zhanxue as an industry Experts were invited to attend and made the above discussion.
This time, the Chamber of Commerce focused on how real estate and home furnishing companies under the epidemic faced the pressure of the epidemic, turned crises into opportunities, forged ahead, and achieved high-quality development. In addition to the heads of relevant industry associations and real estate entrepreneurs, the heads of Yuexing Group, Guangdong Dongpeng Holdings Co., Ltd., Huida Sanitary Ware Co., Ltd., Guangdong Juhao Lighting Appliance Co., Ltd., Dream Lily Home Furnishing and other building materials and household furniture companies Invited to attend.
After listening to the explanation of the person in charge of the enterprise, Qin Zhanxue said that at the moment of epidemic prevention and control, there are many building materials and home furnishing companies that implement measures such as "one protection, two exemptions and three halves" to fight the epidemic. The concrete manifestation of being brave. For production enterprises, Qin Zhanxue highly recognizes Guangdong Dongpeng Holdings Co., Ltd.'s rapid response when the epidemic situation arrives, and responds to the epidemic situation through measures such as firm management, adjustment of corporate strategy, change of marketing model, and strengthening of system training. He believes that Dongpeng Holdings The approach is worth learning by SMEs in many industries. He said that in this epidemic, many small and medium-sized enterprises will face the crisis of bankruptcy, but the crisis is organic, especially for the industry's leading companies, the epidemic also brings opportunities for mergers and acquisitions. Seizing this opportunity, the enterprise may be reborn, and the earth-shaking changes will take place.
Qin Zhanxue very much agrees with the idea that "global enterprises are more resistant to risks than regionalized enterprises" put forward by Mengli Household, and suggests that the epidemic may have a more profound impact on global enterprises. Because the epidemic in China is not over yet, the international epidemic has just begun. Global enterprises must take precautions and come up with countermeasures as soon as possible. For example, he said, for example, some Internet-related enterprises may not have a clear understanding of their strategies and aspects before. Through this epidemic, they should have seen the huge demand in the Internet field. The understanding should be more clear and clear. Seize this opportunity.
At the deployment plan meeting of the Central Committee of the Communist Party of China to promote the prevention and control of the new coronary pneumonia epidemic and economic and social development held on February 23, General Secretary Xi Jinping pointed out: This new coronary pneumonia epidemic ... For us, this is a crisis and a big exam . And what are the specific contents of this "big test"? Qin Zhanxue expounded his understanding from six aspects, from micro to macro: first, the big test of personal immunity; second, the big test of enterprise's soft and hard strength; third The big test for the ability of industry associations to coordinate the governance of society; the fourth is the big test for national governance of social and economic resilience; the fifth is the big test for the Chinese nation; and the sixth is the big test for the global community of human destiny.
Speaking of the impact of the epidemic on the building materials and home furnishing industry, Qin Zhanxue believes that after the end of the epidemic, many industries will have an explosive growth, especially the building materials and home furnishing industry. At present, the offline building materials home furnishing store is relatively fierce: the store is not popular, the marketing activities of the gathering of personnel cannot be carried out, and it is difficult for foreign employees to gather, etc., which are the difficulties that enterprises are facing. Moreover, without effective consumer demand, production enterprises are also facing Dilemma. However, after the epidemic, the suppressed rigid demand will erupt, and enterprises must prepare in advance and respond well.
"We must give full play to our own advantages in the production and trade of building materials and home furnishing companies to ensure a stable economic and social order after resumption of work." Qin Zhanxue said that to stimulate the endogenous power of the company and pay attention to the residents' healthy living consumption needs, qualified building materials and home furnishing manufacturing companies Properly convert production, enrich product categories, ensure the prevention and control of epidemics, and effectively maintain normal economic and social order, and strive to maintain a stable and orderly production and life. Through the test of the epidemic situation, establish and improve the early warning mechanism of enterprise development risk prevention, sum up experience in enterprise management, cultural construction, industrial chain improvement, supply chain optimization, etc., formulate a diversified development strategy, and lay a good foundation for the healthy development of enterprises.
Qin Zhanxue also shared the relevant suggestions that the Ministry of Commerce consulted with the association many times online, and gave countermeasures. It mainly includes six points: one is to increase financial support for enterprises to solve the problems of difficult and expensive loans for SMEs; the second is to provide certain relief support for building materials home stores, including tax relief, rent relief, social security burden reduction, etc .; three It is to open up the supply channel for epidemic prevention materials. Building materials and home furnishing enterprises should use self-wired online and offline circulation channels to assist in the logistics, transportation, warehousing and other logistics work of prevention and control of materials that are in urgent need of supplies; And the logistics channel of the product; Fifth, increase support for the Internet platform economy; Sixth, after the epidemic, the introduction of policies to promote consumption and increase confidence as soon as possible.
It is understood that in the face of a sudden outbreak, as an important group in the national industry organization, the China Building Materials Circulation Association implements the association's purpose of "leading the development of the industry, coordinating governance of the society, and precision service enterprises" to guide the industry to fight against the outbreak. Typical examples include the prevention and control of epidemic disease on the one hand, and the resumption of production and production on the other hand, and many suggestions to the central government departments. The association adheres to the unified leadership of the Party Central Committee, responds quickly, and takes the initiative to fight against the "epidemic disease". Committees, National Development and Reform Commission, Ministry of Commerce, Ministry of Civil Affairs and many other central government departments have fully affirmed and repeatedly praised.
The epidemic does not change confidence. Although the epidemic situation is present, after the epidemic situation, it will still bloom in spring. Qin Zhanxue is extremely optimistic about the future development of the building materials and home furnishing industry. In his mind, building materials and home furnishing is still a sunrise industry. He urged companies in the building materials and home furnishing industry to build confidence, keep pace with the times, investigate market demands anytime, anywhere, seize the opportunity, and accelerate the upgrading of products to adapt to changes in consumer trends in each period.
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