Analysis of China's Video Surveillance Market Size 2011-2013

In recent years, China’s video surveillance market has been stimulated and driven by factors such as the construction of safe cities, Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Shenzhen Universiade and other security projects, as well as rapid growth in demand for video surveillance in various industries, and has achieved extraordinary rapid development. The market scale rapidly expanded. Although the development speed of China's video surveillance industry is far faster than the world average, the development of the industry as a whole is still far from the developed countries.

Taking Shanghai as an example, according to statistics, the number of security surveillance cameras in Shanghai in 2010 was about 200,000 units, and the ratio of cameras to the population was about 1:115. Compared to the UK, where the deployment of video surveillance systems is relatively comprehensive, there are currently more than 4 million cameras installed in the UK, and the ratio of cameras to the population is 1:15. This shows that there is still much room for development in China's video surveillance market. It is estimated that the market scale will maintain an average annual growth of more than 20% from 2011 to 2013, and the industry as a whole is in a period of rapid development.

Market Analysis of Video Surveillance Market Size According to relevant data, the market size of the security industry in China from 2000 to 2006 increased from 25 billion yuan to 120 billion yuan, and the compound annual growth rate was close to 30%. By 2009, the market size has reached 190 billion yuan, with an average annual growth rate of more than 25%. According to the goals mentioned in the “Twelfth Five-Year Plan” of the security industry, by the end of the “Twelfth Five-Year Plan”, the scale of the security industry will have doubled, with an average annual growth rate of about 20%. In 2015, the total output value will reach 500 billion yuan. . Based on the above data analysis, we estimate that the scale of China's security industry will reach 269.6 billion yuan, 323.5 billion yuan, and 391.1 billion yuan in 2011-2013, with an average annual compound growth rate of approximately 20.24%.

During the “12th Five-Year Plan” period of the video surveillance market, with the continued development and deepening of various policies such as the construction of a safe city, as well as the increasing security awareness of users in various industries such as transportation, education, and finance, it is expected that the video surveillance market will maintain strong growth in the future. .

In the field of intelligent transportation, according to the data provided by the China Intelligent Transportation Association, it is expected that the total investment of China's urban road intelligent transportation system will reach 107.758 billion yuan in 2009-2016, of which the investment in video surveillance systems will exceed 40 billion yuan. The amount of investment exceeds 5 billion yuan.

In the field of campus security, as of the end of 2009, there were more than 55.4 thousand colleges and universities in the country, including 138,000 kindergartens, 410,000 primary and secondary schools, and 2,305 colleges and universities. At present, each kindergarten security project needs to invest 50,000-200,000 yuan, and each primary and secondary school security project needs to invest 100,000-500,000 yuan, and each common college security project needs to invest 2 million-500 million yuan. The national campus security market is expected to reach 100 billion yuan, of which the campus video surveillance market scale can reach 25 billion yuan. According to the frequency of school facilities being updated in 5 years, the average annual investment in the national campus security video surveillance market can reach 5 billion yuan. Yuan around.

According to relevant departments' estimates, the video surveillance system accounts for about 28% of the investment in the construction of a safe city in a medium-sized city. Considering that the security products and system extensions involved in the construction of Pingan City are slightly smaller than the overall security industry, the proportion of investment in video surveillance systems investment in the entire security industry is appropriately reduced to 25% in light of the actual demand of each application field. As a result, we expect that the market size of China's video surveillance system industry in 2011-2013 will reach 67.4 billion yuan, 80.9 billion yuan, and 97.8 billion yuan, far exceeding the growth rate of 13.83% in the world video surveillance industry, becoming the global video surveillance market. Rapid development.

Due to the relatively developed economy in the eastern coastal areas of China, the market for video surveillance industry has always been at the leading position in the country. Relevant statistics show that in 2010 East China accounted for about 25% of China's video surveillance market share. It is estimated that the scale of the video surveillance market in East China in 2011-2013 will be 168, 202 and 24.4 billion respectively. As the central city in East China, Shanghai has generally higher requirements for video surveillance and has a higher acceptance rate for new technologies and new products. The size of Shanghai's video surveillance market accounts for about 25% of East China. It is estimated that the scale of Shanghai's video surveillance market can reach 4.2 billion yuan, 5.1 billion yuan and 6.1 billion yuan in 2011-2013.

In the overall scale of China's security market in 2010, security products accounted for approximately 43%, and security engineering and service markets accounted for approximately 57%. From this, we estimate that the market size of video surveillance system integration engineering and services will reach 38.4 billion yuan, 46.1 billion yuan and 55.7 billion yuan in 2011-2013, and the market scale of security video surveillance products will reach 29 billion yuan, 34.8 billion yuan, and 42 billion yuan.

IP Video Surveillance Market Analysis With the recent development of security projects such as Ping'an City and Ping'an Campus across the country, users such as airports, subways, and electric power have continuously improved the requirements for video surveillance coverage, monitoring points, and network transmission. IP network monitoring, which has wide and seamless expansion capabilities and can form complex monitoring networks, is gradually becoming an important pulling factor in China's video surveillance market. The overall solution for network video surveillance is gaining more and more users' understanding and recognition.

The data shows that in 2007 China's online video surveillance market scale was 2.636 billion yuan. By 2012, the IP video surveillance market will maintain a compound growth rate of 38%. With the increasing demand for video surveillance, in the banking, transportation, industrial, retail and other industrial markets, IP video surveillance technology based on digital video surveillance will achieve rapid development. It is expected that the market size of IP video surveillance in China in 2011-2013 It was 8.661 billion yuan, 11.963 billion yuan and 16.819 billion yuan.

Industry Supply Situation At present, China's security industry is mainly composed of the following types of enterprises: First, engineering companies based on design, installation, and service; second, distributors mainly engaged in distribution and agency security products; and third, production and supply. Security product-based product suppliers; fourth, intermediary services, and consulting-based service providers; and fifth, alarm-based service providers.

From the perspective of the number of enterprises, according to relevant survey data, about 25,000 security companies in China were employed in 2010. The industry is in complete competition and the market is fiercely competitive. Among them, security service companies include about 14,130 system integration enterprises, 1,579 engineering enterprises with engineering qualifications, and 12,551 enterprises with local engineering qualifications.

Conclusion The video surveillance market has a promising future. It is expected that from 2011 to 2013, the market will maintain an average annual growth rate of more than 20%. As a network video surveillance system for the future development of China's video surveillance market, its market size will reach 16.891 billion yuan in 2013, a growth rate far exceeding the industry average growth rate. In view of the limited technical conditions, high-definition video surveillance is generally based on networked applications. Considering that the market for intelligent high-definition video surveillance accounts for 15% of the IP video surveillance market, the market size of smart HD surveillance will be different in 2011-2013. It will reach 1.3 billion yuan, 1.8 billion yuan and 2.5 billion yuan, and the compound growth rate will be higher than 36%. In summary, we expect that the video surveillance market will continue to maintain strong growth in the next 3-5 years, and the industry as a whole is in a high-speed development stage.

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